Marketing Technology – outsourcing your MarTech stack

Read five minutes and you know the pros and cons.

Pros and cons of outsourcing MarTechThe marketing profession is changing constantly. This is episode 5 in a series about MarTech (short for Marketing Technology). In the previous articles we looked at: What is MarTech exactly? What can you do with it? And how can you ensure that your technology functions properly? As a marketing team, you can no longer do without MarTech. In addition to creativity and project planning, marketing now has a third component: technology. The digital tools that marketers use do not stand alone; a set of digital tools to plan and run marketing programs as effectively and efficiently as possible in different channels is called a marketing stack. In my previous post we saw that for a medium-sized marketing team of 10-30 employees, outsourcing the development and continuous improvement of your marketing stack can be a real advantage. The motto here: “Let marketers be marketers again”. But what are the real advantages and disadvantages of outsourcing? Continue reading

Marketing Technology – Let marketers be marketers again.

Who is responsible for marketing technology in your team?

marketers having fun working togetherThe marketing profession is constantly changing. This is part 4 in a series of articles about Marketing Technology, also abbreviated to MarTech. In the previous articles, we looked at what a MarTech stack is and whether there is any value in it for a marketing department. This time we take it a little further:

Congratulations! You as a marketing director or manager have made the decision. You and your team want to get started with a MarTech stack. Or better, you’re going to ‘stack’. But who is going to do it? The whole team, you, a single employee? Or are other solutions possible? Continue reading

What every marketer should know about Marketing Stacks but doesn’t dare to ask.

A 5-minute read and know how a Marketing Stack gives you a competitive edge.

Happy cheerful marketerThe art of marketing is continuously progressing. In the coming weeks I will present you a series of articles about Marketing Technology or in short MarTech. But what is it exactly? What does it do? And what do I have to do with it?
A new perspective on marketing for medium size businesses. This week I am covering what seems to be the latest trend: MarTech stacks.

A marketing technology stack; What is it anyway?
In the past decade marketing and technology have become more and more related. They went together so well, that they have become inseparable by now.
…Continue reading