Google started the development of self-driving cars in 2010 and released a string of videos about it in 2012 on its own YouTube channel. That created a unprecedented stir in the automotive world. Never before was a company outside the business able to create a collective awareness in the industry that we are on verge of a new technological era. Building cars became digital tech. Almost all big car manufacturers immediately stepped on the bandwagon initiated by Google and announced some sort of autonomous car technology for the coming years. Continue reading
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What has big data to do with sustainability and an environmentally friendly future? A lot, according to Ford and Nike. Both brands are using big data analysis to design new products in a more sustainable way. 
In Heerlen, a city in the south of The Netherlands, students are using tabletop 3D printers and PLA plastics to make a car that will compete in the 
The way people interact with their cars is about to change. We already see this change in the (possible) 
What changes could electric vehicles (EV’s) accomplish in the automotive industry? With the whole new power system of electricity, EV’s maybe don’t have to look the same as their competitors that drive on fossil fuels. Nissan developed a concept car that explores the look of electric vehicles. 
