Twizy rules the French Riviera

Twizy rules the French Riviera

How effective is flirting out of an electric car? Well, at first, women didn’t found the little urban vehicles very attractive  (“…and then he flirted with me out of an electric smart!”). This summer, the French Riviera is experiencing the opposite. The Avant-garde at the French beach has discovered the conspicuous design of the Renault Twizy and the ease of recharging this car. …Continue reading

Nissan introduces urban EV concept

Nissan introduces urban EV

Nissan introduces a new electric vehicle concept for urban usage. With its compact design this vehicle can easily find its way through small and twisty European alleys but it is also stable because of the four wheels. Etienne Henry, Nissan’s head of product strategy and planning: “The Nissan urban car …Continue reading

Consumer insights: youngsters fancy electric cars

Consumer insights electric cars: Youngsters like electric vehicles

One of the most interesting parts of being a marketer is the never ending quest of creating a marketing led ethos throughout your business. Successful CMOs and marketing directors realize it by building bridges across multiple organizational silos and by encouraging to support a shared vision. The most powerful tool they have for that is to make customer insights relevant and meaningful to co-workers. That is why marketers have a sixth sense for what is called consumer insights.  …Continue reading

Electric vehicle sales UK on the rise

The BMW i3 electric car, due to launch in 2013

Britain’s electric highway has seen a staggering increase in use, with electricity consumption increasing 4,500 per cent between February and April 2013, compared to the same period, last year, as Greencar reports.
Are the Brits picking up on electric driving? …Continue reading

The adoption of electric cars

Fisker Karma Mondial Paris 2013When a new technology appears on the scene, such as electric vehicles, there is almost always the question why it isn’t adopted quickly. Again, such as seems the case now with the adoption of electric cars.

General theory on adoption shows that the rate of adoption is depending on various factors. “The rate of adoption usually starts slow, accelerates until about 50% of the community has adopted the technology, then decelerates, eventually approaching zero, as nearly everyone in the community has adopted the technology.” …Continue reading

Why electric cars are like smart phones

Electric cars charging in Amsterdam
Selling electric cars in the same way as mobile phones could boost sales, says Simon Donohue in the Telegraph. In his article he draws parallels between the marketing practices of mobile phone companies and operators and car manufacturers. He heads the article with “Why electric cars could be sold like phones”. The popular answer might be: because they can! However, the parallel between EVs and smart phones does not stop when the sale is done. …Continue reading

U.S.A. electric vehicles drive more than gas-powered cars


Results of an U.S.A study on driver behaviour shows an interesting twist “they didn’t see coming.” As it happens, drivers of a plug-in vehicle are driving more than their gasoline counterparts. On average of course. Besides, owners of a plug-in vehicle are also getting more used to charging their cars outside of their homes. …Continue reading

50 years old, 100 percent electric









Why buying a new electric car if you can change a beautiful 50 year old VW Beetle into an electric vehicle? That’s what David Bernardo, founder of the Californian company Zelectric Motors must have thought. His company has plans to convert vintage VW cars into 100 percent electric cars.

But why the VW Beetle?
According to Zelectric Motors, their universal popularity along with a robust industry in support of VW owners make this car a good candidate. Around the world, thousands of specialized mechanics, owners’ clubs and parts manufacturers can be found. Thereby, the simple design of the VW Beetle and its light weight are exceptional and perfect for an electric drive.

Electric Car Maker CODA Files For Bankruptcy

CODA electric carElectric car maker CODA was once called one of the Big-Three-Electric car makers. In a move that did not come as a big surprise to insiders, the start-up based out of Los Angeles filed for Chapter 11 bankruptcy yesterday. The company converted a small four door family saloon by the Chinese car manufacturer ChangAn Hafei. The modification of the platform, installation of electric motors and the batteries was done in CODA’s Californian factory. InsideEVs has the full story.

First review of the Fiat 500e electric vehicle

Fiat 500e - Electric Vehicle

First review of the Fiat 500e – electric. TFLcar is really enthusiastic about it, but even more about its price: $ 32000. With the California tax reduction the MSRP is around $ 20500 or $ 199 per month. In France, which also offers state tax deductions for EVs, that would be around € 21.750,- incl. VAT. In the Netherlands this Fiat would be around € 31000 incl. VAT, but with additional tax deduction possibilities when you drive it as a company car. How do you feel about these prices?

The video review can be seen here: