Together with the Tony Hawk Foundation, Lexus will participate in the Pikes Peak International Hill Climb on June 30 in Colorado Springs. Professional driver Ken Gushi, will be at the wheel of the Lexus IS F CCS-R for this motor sports race. The Lexus sedan will have a special finishing touch since the names of fans will be visible on the car.. …Continue reading
From the early days on car marketers use joint activities with other brands. Joint marketing activities or better joint promotions are a powerful marketing tool. The type and content of the joint activity can vary, but all have common traits. One of the elements that applies to all joint promotions, is that the parties collaborating have their own unique role. …Continue reading
Sharing articles, pictures or quotes on social media is a common way of keeping your likers and followers informed about your company. However, with an enormous variety of social media platforms, this is a hard to manage job if you want to post content on every platform on the right day and the right time. Furthermore, you don’t want your followers to get annoyed by too much content in a short amount of time. …Continue reading
Selling electric cars in the same way as mobile phones could boost sales, says Simon Donohue in the Telegraph. In his article he draws parallels between the marketing practices of mobile phone companies and operators and car manufacturers. He heads the article with “Why electric cars could be sold like phones”. The popular answer might be: because they can! However, the parallel between EVs and smart phones does not stop when the sale is done. …Continue reading
With new kinds of platforms and tools in the digital world, we are able to do and create things in a way we couldn’t in the past. Crowdsourcing, for example, is a method to make use of all the creativity that is out there. Maybe we’re used to a way of working where only one agency works together with a client, but the digital world enable us to invent new ways of working together.
A nice example of a digital tool for crowdsourcing is a platform called 99designs. …Continue reading
In the automotive industry in Europe, where click-thru-rates (CTR) as low as 0,1 percent, are not uncommon, this case by Cadillac might interest you. The luxury car brand recently tested several formats of rich media mobile ads around the launch of the new Cadillac ATS. Click-through rates were reaching up to 2.38 percent. Continue reading here for the full report by Mobile Marketer.
For decades optical tuning – improving the looks of your car – was something which was the exclusive domain of a certain automotive subculture …Continue reading
In the automotive industry in the Netherlands there is a lot to be gained by actively communicating with clients and prospects. At least according to Emailmonday’s Jordie van Rijn …Continue reading
In the Dutch market the media spending by some automotive brands seem to explode. Adfact reports that the overall total mediaspendings in the first quarter in automotive were 17,5% higher than in 2011. In total the automotive brands spent 87 m Euro in gross media value …Continue reading
Traditionally car marketers looked at a fixed set of variables to define market sub segments. These are length and body type. E.g. A segment are small cars, C-segments are the compacts, etc. Within these segments there are segments of different body types. Hatchbacks, SUV’s, coupes etc …Continue reading
The blog for marketing resource management specialists, www.marketinggovernance.com, presents an article with its interpretation of a recent study by the Internet Advertising Bureau (IAB). They point out that car makers should integrate their search and display online ad campaigns to boost customer conversions Continue reading
Pinterest is the newest kid on the block in social media. Marketers are anxious to add this platform to their social media activities. Jessica Meher of the inbound marketing blog Hubspot summed up the six compelling reasons why marketers should use Pinterest …Continue reading
In the report Mim Burt, research director of Gartner, explains that executing cross-channel strategies will prove challenging, because retailers need to cope with siloed business processes …Continue reading
De media spendings in the automotive sector have risen by 18% in the Netherlands in 2011 compared to 2010. The increase was caused by Renault (+51%), Volkswagen (+40%), Kia (+43%), Peugeot (+20%), Nissan (+57%) and Citroen (+25,7%). Peugeot was the biggest advertiser with 31,4 million, followed by Renault, Opel and Ford. Online bannering is a popular medium amongst car advertisers. According to a new tool by Adfact the campaigns of VW, Skoda, Ford, Kia and BMW are the most visible.
Full article in Dutch on http://www.adformatie.nl/nieuws/bericht/bestedingen-autoreclames-18-toegenomen-in-2011