Marketing Technology Landscape 2014

marketing technologyMarketing and technology have become more and more connected to and dependent on each other. The overviews of the different kind of marketing tools of the last years  on, show that clearly.

The last supergrahic Scott Brinker, the man behind, made, had far more tools and companies represented than the years before. It is clear that the options for marketing technology and marketing tools are rappidly increasing. The graphic of 2014 represents 947 (!) different companies that provide software for marketers, organized into 43 categories across 6 major classes. Use the link to download a high-res PDF version of the Marketing Technology Landscape graph above.

marketing technology

Brinker says about the graphic: It comes with one main caveat: this graphic is not comprehensive. It is just a sample, albeit a large one, of the many different kinds of software available to marketers today. He tweeted that he even forgot a lot of amazing companies and their marketing tools in his 2014 supergraphic.

So with all these different companies, tools and software, which one(s) will fulfill your special marketing needs? Do you already have your favorites or do you need some help with making the right choice?

In the case of the last one, don’t hesitate to check our service ‘Tool Selection’ and contact us. The right software for your company is crucial to get the most out of marketing campaigns. We help companies choose the best, lowest priced and quickest solutions. Of course we start from the best match between company, users and technology. Do you have other questions regarding your marketing strategy and need some advice? We offer all kinds of services that will hopefully fit your needs.

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  1. Pingback: What every marketer should know about Marketing Stacks but doesn’t dare to ask. - Marketing in AutomotiveMarketing in Automotive

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