Take five minutes to learn how effective budget management can result in 10% more budget.
First of all, rest assured: You are not the only one. Every now and then all marketers have to deal with some sort of budget shortages. And even if you do not have a budget deficit, you have probably given it some thought. What if I had more resources, what would I do? Continue reading →
Read for five minutes and decide whether a Digital Asset Management Stack is useful for your marketing team – if only to prevent that the wrong marketing materials are distributed by, well, just about anyone.
The marketing profession is constantly changing. This is episode 6 in a series of articles about Marketing Technology or MarTech. What is it? What does it mean for managing marketing materials? Continue reading →
The marketing profession is changing constantly. This is episode 5 in a series about MarTech (short for Marketing Technology). In the previous articles we looked at: What is MarTech exactly? What can you do with it? And how can you ensure that your technology functions properly? As a marketing team, you can no longer do without MarTech. In addition to creativity and project planning, marketing now has a third component: technology. The digital tools that marketers use do not stand alone; a set of digital tools to plan and run marketing programs as effectively and efficiently as possible in different channels is called a marketing stack. In my previous post we saw that for a medium-sized marketing team of 10-30 employees, outsourcing the development and continuous improvement of your marketing stack can be a real advantage. The motto here: “Let marketers be marketers again”. But what are the real advantages and disadvantages of outsourcing? Continue reading →
Who is responsible for marketing technology in your team?
The marketing profession is constantly changing. This is part 4 in a series of articles about Marketing Technology, also abbreviated to MarTech. In the previous articles, we looked at what a MarTech stack is and whether there is any value in it for a marketing department. This time we take it a little further:
Congratulations! You as a marketing director or manager have made the decision. You and your team want to get started with a MarTech stack. Or better, you’re going to ‘stack’. But who is going to do it? The whole team, you, a single employee? Or are other solutions possible? Continue reading →
Or how you, a marketing director, can end up in a marketing technology jungle.
The marketing profession is constantly changing. This is the third article in a series about Marketing Technology, MarTech, in short. What is it? What does it mean? In the previous post we looked at what a MarTech stack is and what it can do for a marketing department.
The answer to that was that every marketing team uses a range of digital solutions to a greater or lesser extent. For example, e-mail, social media management tools and a content management system. We also looked at marketing technology stacks. The great advantage of a stack starts with viewing a set of tools as an ecosystem, instead of loose sand, making them work together better and making them work well together. Continue reading →
Do you really need a marketing software platform such as Adobe, Marketo, Oracle or Salesforce? Or are there better solutions? Read this article and find out within five minutes.
The art of marketing is continuously evolving. In the coming weeks I will present you a series of articles about Marketing Technology or in short MarTech. What is it? What does it do? And what do I have to do with it?
The last week we explained What every marketer should know about Marketing Stacks but doesn’t dare to ask (link to the previous post). Now that you know how the new marketing technology landscape will put you in the driver seat, let’s zoom in. How do you build a top-notch Digital Marketing Platform? Continue reading →
A 5-minute read and know how a Marketing Stack gives you a competitive edge.
The art of marketing is continuously progressing. In the coming weeks I will present you a series of articles about Marketing Technology or in short MarTech. But what is it exactly? What does it do? And what do I have to do with it?
A new perspective on marketing for medium size businesses. This week I am covering what seems to be the latest trend: MarTech stacks.
A marketing technology stack; What is it anyway? In the past decade marketing and technology have become more and more related. They went together so well, that they have become inseparable by now. …Continue reading
Smart, connected or autonomous vehicles are the hype. All over the world consultants, technicians, academics, specialists and investors get together at events to exchange ideas how to realize the smart city. It is a utopian place filled with autonomous cars that supply abundant transportation with zero accidents. What does it take to realize a world with zero traffic fatalities? And is there an opportunity for any after-market solutions for existing cars? …Continue reading
Autonomous vehicles (AVs) or self-driving cars coming sooner to the market than expected is not just a personal opinion, but it is a trend hitting the Top 10 of Emerging Technologies 2016 list. The list is compiled by the World Economic Forum’s Meta-Council on Emerging Technologies and it is published in collaboration with Scientific American The report, which can be downloaded here, highlights technological advances its members believe have the power to improve lives, transform industries and safeguard the planet. Continue reading →
Like all major car manufacturers Renault will be marketing autonomous features actively in the coming years. In this video, spotted by technologicvehicles.com, Renault explains their timeline towards autonomous driving. The company foresees two major steps. Continue reading →
From October 4th to 19th the Mondial Paris Motor Show took place. This show is one top tier events in the automotive world and is held every two years. Some numbers: 265 brands, over a 100 new cars, 40 press conferences and an astonishing 1.253.513 visitors. No wonder all major car manufacturers make an effort to present their best with the latest design and also with the newest and greenest technology. Continue reading →
Coming Saturday, October 4th, the Paris expo Porte de Versailles will open its doors for the bi-annual motorshow. The show will feature over a hundred new cars, which makes it one of the most important events in the automotive industry.
At Marketing in Automotive we try to focus on trends, communications and marketing tools. Normally we leave product news and speculation on new car introductions to others, but when we came across this Photoshop image of a BMW i8 with 4 doors, it caught our imagination. Continue reading →
The differences in design of the new car triplets Peugeot 108, Citroen C1 and Toyota Aygo were studied in a scientific manner for the first time. The design of the Toyota Aygo outperforms the others in grabbing the attention of the public, according to research by Marketing in Automotive and Agency Validators. Continue reading →
Google started the development of self-driving cars in 2010 and released a string of videos about it in 2012 on its own YouTube channel. That created a unprecedented stir in the automotive world. Never before was a company outside the business able to create a collective awareness in the industry that we are on verge of a new technological era. Building cars became digital tech. Almost all big car manufacturers immediately stepped on the bandwagon initiated by Google and announced some sort of autonomous car technology for the coming years. Continue reading →
For decades the shape of cars and bikes was influenced by the requirements set by fossil fuel engine technology. A petrol car requires cool air to reduce the engine heat. It triggered designers to create air intakes in the front of cars which became a vital tangible of the image of most brands. The fuel tank between the steering bar and the seat of a motor bike is what creates the ‘gestalt’ of a bike. The power and performance of a sports car is endorsed by the number, shape and size of its exhausts. All these examples loose their relevancy when the power plant is for instance electric.
New engine technology, whether it is electric with batteries, fuel cell or electric with a range extender offers new possibilities in design. The Toyota i-road, Renault Twizy or the Nissan Blade Glider are just examples of revolutionary designs with electric propulsion. The impact of electric power systems on designs of means of transportation is not limited to cars. Above is an example from the bike industry of a new type of vehicle which is a bicycle or a motor bike. Which is it? You decide after you Continue reading →
Last week’s TED2014 event featured Google CEO Larry Page, who was sharing his and the company’s vision on a list of subjects including the direction of Google, the NSA, curing disease and the future of transportation. The latter of course is the subject where the interview immediately caught our attention. That part starts at 15:13 in the video above. Continue reading →
This year’s Geneva Motor Show was one of optimism. In many press conferences you could hear CEOs and presidents exclaim that sales had risen for consecutive months or that their expectation for 2014 is that consumers will buy new vehicles. The confidence is starting to return and order intake exceeds expectations. However, the careful reader should not forget where the European region is coming from. We are climbing from a two-decade low and with sales drops of -40% in Southern European countries such as Spain. Continue reading →
If there would be a spring in the automotive industry, now would be that time of the year again. In the beginning of March some 10.000 media representatives and automotive executives gather in Europe for the Geneva International Motor Show. On March 6th the 84th edition of the show will open its doors to the public. There is no better place to find out what kind of new developments the motor industry has in stock for the coming years than by visiting one of the Top 5 international automobile exhibitions in the world. Continue reading →