Author Archives: Guest Columnist

An overview of green car tech

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VW XL1 plug in diesel hybridIf there is any agreement in the automotive industry on what the future will hold, it is the notion that fossil fuels will run out eventually. This month’s guest blogger – Jennifer Smith – gives you an overview from a UK perspective of existing and upcoming green technology.

When looking at the future of automotive technology, it’s like looking through green tinted glasses. Nearly every major car company now is offering a greener alternative to their standard range of gas guzzling vehicles. Continue reading →

Mariska Hustings – My Point of View

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My Point of ViewLearning from others is a way to improve your own business. Different points of view from different marketers can inspire you to become an even better marketer. Therefore, Marketing in Automotive brings you short interviews with marketers from varied branches. In what kind of business are they involved? What inspires them? And what kind of focus do they use in their marketing? Take a look, read and get inspired!

Mariska Hustings – Marketing Manager at AutoScout24

1. What did you do before?
Before AutoScout24, I was Manager Marketing & Communication at A.R.M. Autoleasing at that time part of Kroymans Corporation. …Continue reading

Get inspired: Study trip EV USA

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Tesla factoryToday’s guest column is by Ellen Hiep of HiePRactief. Their team is in charge of a field study trip to the USA. The objective of the full week study tour is to investigate the state-of-the-art in electric mobility. She gives us a preview of what participants on this educational trip to Silicon Vally can expect. …Continue reading

Vitas Kersbergen – My Point of View

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My Point of ViewLearning from others is a way to improve your own business. Different points of view from different marketers can inspire you to become an even better marketer. Therefore, Marketing in Automotive brings you short interviews with marketers from varied branches. In what kind of business are they involved? What inspires them? And what kind of focus do they use in their marketing? Take a look, read and get inspired!

Vitas Kersbergen – Sales & Marketing GreenSeat

1.       What did you do before?

In my previous function at Climate Neutral Group I was Carbon Advisor. I assisted organisations like ANWB and Asito to become climate neutral or offer climate neutral products and services. …Continue Reading