Are Fuel Cell Vehicles the new clean future?

honda

We stated that 2013 was the year of the final breakthrough of electric vehicles.  The sales of Ev’s grew rapidly: theTesla Model S was the best-selling car in Norway and cities around the world were ranked for best EV-city.

But what kind of development is there besides the technology of EV’s? At the last LA Auto Show CES, the Fuel Cell Vehicle (FCV) made a comeback. …Continue reading

Your target audience not on social media? Doesn’t matter!

Social MediaThe question whether to use or not to use social media for marketing purposes could  be based on the question “what if my consumers aren’t on social media?”

In his article ‘Youthification. It’s a Word Now.’ Gary Vaynerchuk states that his knee-jerk’s reaction to this question is “Then you shouldn’t be there.” But he continues that it’s more likely that you’re just wrong. He explaines that your target audience doesn’t have to be directly influenced by marketing on social media: indirect influence is still influence. …Continue reading

Hyundai goes Google Glass

Google GlassThe way people interact with their cars is about to change. We already see this change in the (possible) interaction with electric vehicles and the development towards self-driving cars.

Therefore, and to take these developments a step further, Hyundai’s next generation of products will allow owners to connect with their vehicle using wearable devices. …Continue reading

The emotive power of car design

car designWhat is the influence of car design for the value of a car brand? How do human beings respond to ‘beautiful’ design? And even more important: how do we messure this influence? Volvo decided to research these questions. Turns out: Car design can tangibly evoke a powerful emotional reaction in humans, particularly men. …Continue reading

Snapchat: to use or not to use?

snapchatRecently we posted an article about the possibility of using Snapchat for promoting cars. Since this is a hot topic we want to continue on that topic. An article on MobileMarketer stated that more than Facebook and Twitter, Snapchat could be a great tool for marketers.

Brands such as Taco Bell, Acura and Karmaloop have all started building a presence on Snapchat. Acura is the first car brand that experiments with this new social media platform. According to the article, other brands should look to these examples for inspiration. …Continue reading

Self-driving cars in Milton Keynes

self-driving carsAfter the Dutch autonomous driving news, there is some British news regarding this topic as well. In two years, self-driving vehicles are planned to drive on the roads of the city of Milton Keynes. The automated cars should bring passengers from the station to shopping centres and offices. If everything is going according to plan, these cars will be on the road in 2015 and will be one of the first self-driving cars in public space. …Continue reading

Autonomous driving on Dutch public roads

autonomous drivingIn the Netherlands, autonomous driving gained a lot of attention because the minister of infrastructure Melanie Schultz van Haegen enjoyed an autonomous ride last week. The Dutch Automative Vehicle Initiative (DAVI) is an autonomous driving project to investigate and demonstrate automated driving on public roads. The minister stated “this is a wonderful innovation that could mean a lot for mobility in the Netherlands and, of course, elsewhere.” …Continue reading

Facebook Behaviour Offline

facebook behaviourUpdating, going into relationships, tagging, sharing, liking, chatting: All kinds of behaviour that are pretty normal at the online social media platform Facebook. But if we would transfer this behaviour to the offline world, wouldn’t that be creepy?

What if you randomly give your opinion to a conversation? Or saying out loud to everyone who can hear you that you’re single again? And what about showing a picture of your breakfast, lunch or dinner to everybody? …Continue reading

Cordless EV Charging by Volvo

Electric Vehicle Charging Station SignConsumers often fail to buy innovative products with distinct improvements over the existing ones. A perfect example is the switch from a car that drives on gasoline to a car that drives on electricity. Potential buyers question the shortcomings and overlook the advantages: What about the range? And where can I charge my car? How long will it take before I’m on the road again? Improved technologies could make a switch a lot easier. …Continue reading