CBS states that definitions and terms about crowdsourcing vary, but the basic idea is to tap into the collective intelligence of the public at large to complete business. Is it helping to improve your business or is it just a buzzword? Continue reading
We stated that 2013 was the year of the final breakthrough of electric vehicles. The sales of Ev’s grew rapidly: theTesla Model S was the best-selling car in Norway and cities around the world were ranked for best EV-city.
But what kind of development is there besides the technology of EV’s? At the last LA Auto Show CES, the Fuel Cell Vehicle (FCV) made a comeback. …Continue reading
The question whether to use or not to use social media for marketing purposes could be based on the question “what if my consumers aren’t on social media?”
In his article ‘Youthification. It’s a Word Now.’ Gary Vaynerchuk states that his knee-jerk’s reaction to this question is “Then you shouldn’t be there.” But he continues that it’s more likely that you’re just wrong. He explaines that your target audience doesn’t have to be directly influenced by marketing on social media: indirect influence is still influence. …Continue reading
Therefore, and to take these developments a step further, Hyundai’s next generation of products will allow owners to connect with their vehicle using wearable devices. …Continue reading
At the 2013 Tokyo Motor Show, Nissan presented two spectacular concept cars. Beautiful design that is accomplished by collaboration with young consumers. Continue reading
Citroën decided to make a new version of their iconic DS: a DS premium class sedan. They reveal it in a few days: on December 19th. Why is the DS so beloved and what should the new one look like? Continue reading
What is the influence of car design for the value of a car brand? How do human beings respond to ‘beautiful’ design? And even more important: how do we messure this influence? Volvo decided to research these questions. Turns out: Car design can tangibly evoke a powerful emotional reaction in humans, particularly men. …Continue reading
Rankings are always good. It gives you a great, short and clear overview of the best of anything you’re interested in. But the usability and reliability of a ranking depends on the facts that it’s based on. In our case: how do you rank the best cities for electric vehicles (EVs)? …Continue reading
Recently we posted an article about the possibility of using Snapchat for promoting cars. Since this is a hot topic we want to continue on that topic. An article on MobileMarketer stated that more than Facebook and Twitter, Snapchat could be a great tool for marketers.
Brands such as Taco Bell, Acura and Karmaloop have all started building a presence on Snapchat. Acura is the first car brand that experiments with this new social media platform. According to the article, other brands should look to these examples for inspiration. …Continue reading
After the Dutch autonomous driving news, there is some British news regarding this topic as well. In two years, self-driving vehicles are planned to drive on the roads of the city of Milton Keynes. The automated cars should bring passengers from the station to shopping centres and offices. If everything is going according to plan, these cars will be on the road in 2015 and will be one of the first self-driving cars in public space. …Continue reading
It’s quite remarkable: the average CEO lasts eight years and the average CFO lasts ten years, but the average CMO is out after two to four years. Why is Chief Marketing Officer tenure so short? Why is there such a revolving door at the most senior marketing position? …Continue reading
In the Netherlands, autonomous driving gained a lot of attention because the minister of infrastructure Melanie Schultz van Haegen enjoyed an autonomous ride last week. The Dutch Automative Vehicle Initiative (DAVI) is an autonomous driving project to investigate and demonstrate automated driving on public roads. The minister stated “this is a wonderful innovation that could mean a lot for mobility in the Netherlands and, of course, elsewhere.” …Continue reading
What changes could electric vehicles (EV’s) accomplish in the automotive industry? With the whole new power system of electricity, EV’s maybe don’t have to look the same as their competitors that drive on fossil fuels. Nissan developed a concept car that explores the look of electric vehicles. …Continue reading
How to respond to the media landscape that is becoming more and more digital? Audi and Lexus are both trying to embrace digital media and are promoting their cars in a ‘participating’ way. Fans can try the Lexus IS 350 F Sport model in the video game Real Racing 3 and Audi invites fans to race their A8 in a virtual video contest. …Continue reading
What kind of transport will we use in the coming years? What are the opportunities and challenges for sustainable mobility in the future? These are questions that ask for a lot of brainstorming sessions and innovative ideas.
So Fiat decided not to answer these on their own. …Continue reading
Updating, going into relationships, tagging, sharing, liking, chatting: All kinds of behaviour that are pretty normal at the online social media platform Facebook. But if we would transfer this behaviour to the offline world, wouldn’t that be creepy?
What if you randomly give your opinion to a conversation? Or saying out loud to everyone who can hear you that you’re single again? And what about showing a picture of your breakfast, lunch or dinner to everybody? …Continue reading
Consumers often fail to buy innovative products with distinct improvements over the existing ones. A perfect example is the switch from a car that drives on gasoline to a car that drives on electricity. Potential buyers question the shortcomings and overlook the advantages: What about the range? And where can I charge my car? How long will it take before I’m on the road again? Improved technologies could make a switch a lot easier. …Continue reading