At the Geneva Motor Show, Apple announced the roll out of a system that connects your phone to the navigation and entertainment system of your car: CarPlay. CarPlay is a rebadging of “iOS in the Car,” which Apple revealed at its Worldwide Developers Conference in 2013.“CarPlay has been designed from the ground up to provide drivers with an incredible experience using their iPhone in the car,” said Apple’s vice president of iPhone and iOS Product Marketing Greg Joswiak. “iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimized distraction. We have an amazing lineup of auto partners rolling out CarPlay, and we’re thrilled it will make its debut this week in Geneva.” Apple said CarPlay was designed to be an “incredible” and simple experience, but to minimise distraction, and keep the focus on safety.
Apple said that vehicles from Ferrari, Mercedes-Benz and Volvo will be the first to launch the software, while others including Jaguar, BMW and Ford will eventually launch cars with the built-in OS. Mercedes announced in Geneva that they’re ready for connecting an Apple or Android device to their cars. For Android this will be possible as soon they have developed a car application for their devices.
The new service of Apple will be seen as a direct challenge to many other existing in-car experiences, like Ford’s own ‘Sync’ and a rumoured Android-based car OS coming from Google later this year.