What goes around comes around

Every marketer gives it a thought once in a while in his or hers career: Should we produce advertising in which we compare ourselves directly to our competition? In the Dutch automotive market it is some sort of a gentlemen’s agreement not make any direct comparisons between brands and models. Although there is no fundamental reason for this, most marketers just don’t do it because they keep in mind, that What goes around comes around.

Here is a great example of that from California originally posted byJulika Englert from New York.

Audi A4 vs BMW 3 series ad in Santa Monica California

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