When a new technology is ready for mainstream use, the possibility of people rejecting this innovative technology is always there. They are not used to these new devices and if an accident occurs, they could blaim this new technology for being ‘the bad guy’.
So Volvo decided to make a smart move. For their Connected Cars-plan, they organised a debate for consumers and automotive experts to discuss the possibilities and challenges of the car of the future. They gathered in Washington DC to discuss “The Safety Benefits of Connected Cars”. The seminar explored the safety advantages of connected vehicles and the challenges faced by an industry keen to align on a vision for driverless cars.
Peter Mertens, Senior Vice President, Research and Development of Volvo Cars, said during the debate: “The Connected Car technology will be developed step by step in an evolutionary process so sensors will have to improve, connectivity has to be available, and cars need to be able to talk to each other as well as infrastructure”. Mertens added: “It is very important that we focus on the consumer and ensure he/she is at the centre of all of our activities, the Volvo way – Designed Around You. By doing this, we expect customers to rapidly embrace connected car solutions in the future.”
He made it clear that they want to put the consumer at the heart of the Connected Cars debate. By doing so, Volvo is trying to make sure their customers will keep driving Volvo in the future. Enabling vehicles to communicate with each other as well as with highway infrastructure opens up fantastic possibilities that allow information to be shared and exchanged. In this way, a more comfortable, environmentally friendly and safer drive will be created. Information such as temporary road blocks, crash disturbances and approaching emergency vehicles can help drivers make more informed driving decisions with the support of this consumer centric technology.
What do you think of this move of Volvo Cars? Do they take a risk to put the consumer at the heart of the debate about the future of autonomous vehicles?