Honda does a viral

In the USA Honda is losing ground to its American and European competitors according to Ad Age Daily. Honda sales are up 7% for the first six months of 2013 compared to the same period in 2012, but Cadillac was up 33% in the same time period, followed by Dodge (up 22%) and Ford (up 14%).
So, Wieden + Kennedy London was called in to create a two-minute YouTube video called “Hands”.  And it did go viral… …Continue reading