Mondial Paris Motor Show 2014 : new optimism felt everywhere

Volkswagen XL2 Sports with Ducati engineFrom October 4th to 19th  the Mondial Paris Motor Show took place. This show is one top tier events in the automotive world and is held every two years. Some numbers: 265 brands, over a 100 new cars, 40 press conferences and an astonishing 1.253.513 visitors. No wonder all major car manufacturers make an effort to present their best with the latest design and also with the newest and greenest technology. Continue reading

Google’s self-driving car 2.0: No steering wheel, no gas, no brakes.

Google self-driving car concept

Google started the development of self-driving cars in 2010 and released a string of videos about it in 2012 on its own YouTube channel. That created a unprecedented stir in the automotive world. Never before was a company outside the business able to create a collective awareness in the industry that we are on verge of a new technological era. Building cars became digital tech. Almost all big car manufacturers immediately stepped on the bandwagon initiated by Google and announced some sort of autonomous car technology for the coming years. Continue reading

Spotting car trends at the 2014 Geneva Motor Show

VW T-roc concept Geneva Motor Show 2014This year’s Geneva Motor Show was one of optimism. In many press conferences you could hear CEOs and presidents exclaim that sales had risen for consecutive months or that their expectation for 2014 is that consumers will buy new vehicles. The confidence is starting to return and order intake exceeds expectations. However, the careful reader should not forget where the European region is coming from. We are climbing from a two-decade low and with sales drops of -40% in Southern European countries such as Spain. Continue reading

Digital key opens car for online ordered goods

digital keyVolvo Cars demonstrates the world’s first delivery of food to the car. The service allows consumers to have their shopping delivered straight to their car, no matter where they are. With a ‘digital key’ they are able to open their car from any distance. However, is this a reliable technology in a big city where car burglary isn’t an exception? Continue reading

US takes the lead in Vehicle-2-Vehicle communications standard

V2V-from engadgetWhat do Toyota, Lexus, Volvo, Ford, Mercedes-Benz, Nissan, Peugeot and Citroën, VW and  Skoda have in common? They are all car manufacturers that have announced that they will launch self-driving cars in some form in the coming 2-6 years. It is generally assumed that self-driving cars are safer and make collisions something of the past. To realize advanced self-driving features on cars it seems a prerequisite that cars can share information about their position, speed and heading.
In June last year we reported on the Car-2-X communication project, in which vehicles and infrastructure are electronically linked to each other. Continue reading

CES shows Auto and Electronics Industry go together

mercedes-benz_CES_2014When you discuss the marketing of cars the comparison with the marketing of smartphones keeps popping up. It is inevitable and for a good reason.  In May we dedicated an articleWhy electric cars are like smart phones – on this subject on this blog.

Cars and electronics have become an inseparable twofoldness these days and in the future their might even come a time when we categorize cars as a special breed of electronics such TVs, audio-equipment and phones. If that will be the case, it is not a surprise, that a growing number of car manufacturers is booking floor space at CES, the Consumer Electronics Show, in Las Vegas. …Continue reading

The emotive power of car design

car designWhat is the influence of car design for the value of a car brand? How do human beings respond to ‘beautiful’ design? And even more important: how do we messure this influence? Volvo decided to research these questions. Turns out: Car design can tangibly evoke a powerful emotional reaction in humans, particularly men. …Continue reading

Volvo gives consumers a voice

connected carsWhen a new technology is ready for mainstream use, the possibility of people rejecting this innovative technology is always there. They are not used to these new devices and if an accident occurs, they could blaim this new technology for being ‘the bad guy’.

So Volvo decided to make a smart move. …Continue reading

Car Brands and National Heritage – Partnership of the Day

Car Brands and National Heritage
This week we noticed three new tv commercials that have a concept along the same line: A car brand, presenting a new model, while going back to their national roots and working together with celebrities of their native country.

Car brands tend to think of themselves as global brands. In general the themes in tv commercials have to appeal to an international audience. This made that concept developers at agencies tended to stay away from linking a car brand to a local hero form the car brands country of origin. …Continue reading