Self-driving cars coming sooner than expected

WEC Trends 2016 visual

Autonomous vehicles (AVs) or self-driving cars coming sooner to the market than expected is not just a personal opinion, but it is a trend hitting the Top 10 of Emerging Technologies 2016 list. The list is compiled by the World Economic Forum’s Meta-Council on Emerging Technologies and it is published in collaboration with Scientific American The report, which can be downloaded here, highlights technological advances its members believe have the power to improve lives, transform industries and safeguard the planet.  Continue reading

Google’s self-driving car 2.0: No steering wheel, no gas, no brakes.

Google self-driving car concept

Google started the development of self-driving cars in 2010 and released a string of videos about it in 2012 on its own YouTube channel. That created a unprecedented stir in the automotive world. Never before was a company outside the business able to create a collective awareness in the industry that we are on verge of a new technological era. Building cars became digital tech. Almost all big car manufacturers immediately stepped on the bandwagon initiated by Google and announced some sort of autonomous car technology for the coming years. Continue reading

Google’s Larry Page on transportation, self-driving cars and bikes

Last week’s TED2014 event featured Google CEO Larry Page, who was sharing his and the company’s vision on a list of subjects including the direction of Google, the NSA, curing disease and the future of transportation. The latter of course is the subject where the interview immediately caught our attention. That part starts at 15:13 in the video above.  Continue reading

What is a ‘Global Brand’?

global brandTop ‘whatever number’s from any branche are always popular. We love to read what is the most influential brand or the most powerful person. The best sportmen, president or singer. It makes things clear and uncomplicated. It’s just a list. But sometimes different lists overlap and therefore questions arises what kind of criteria for the specific ‘Top lists’ are being used. Continue reading

Self driving car deciding factor in reducing traffic accidents

car accidentsGoogle’s car project and numerous efforts by car manufacturers show unmistakably that the technological components for automated driving have reached a level of maturity that will allow rollout in the near future.

But  are we on the verge of handing over our car keys and let a car drive us automatically from A to B? Continue reading

Spotting car trends at the 2014 Geneva Motor Show

VW T-roc concept Geneva Motor Show 2014This year’s Geneva Motor Show was one of optimism. In many press conferences you could hear CEOs and presidents exclaim that sales had risen for consecutive months or that their expectation for 2014 is that consumers will buy new vehicles. The confidence is starting to return and order intake exceeds expectations. However, the careful reader should not forget where the European region is coming from. We are climbing from a two-decade low and with sales drops of -40% in Southern European countries such as Spain. Continue reading

Preview to the 84th Geneva Motor Show

Geneva Motor Show 2013If there would be a spring in the automotive industry, now would be that time of the year again. In the beginning of March some 10.000 media representatives and automotive executives gather in Europe for the Geneva International Motor Show. On March 6th the 84th edition of the show will open its doors to the public. There is no better place to find out what kind of new developments the motor industry has in stock for the coming years than by visiting one of the Top 5 international automobile exhibitions in the world. Continue reading

Online video: What’s next ?

online video futureThe usage of online video for marketing purposes is rising and media companies and advertisers are enthusiastic about it. According to a December 2013 study by Forrester Consulting, the majority of publishers predicting higher CPMs for the future. Advertisers, agencies, and media companies differ on the benefits of online  video and exactly how the medium will evolve over the next few years. Will the shift to streaming video continue ? Continue reading

Consumer not ready for self-driving car

self-driving carAs we wrote earlier, within a few years advanced technology for autonomous driving will be available for everyday cars. However, the first Dutch research about the self-driving car shows some interesting consumer insights. What will determine the adaptation of autonomous driving: technology or consumers? Continue reading

What kind of car do millenials want ?

Popular Science projects editor Dave Mosher offers some consumer insights into what his generation wants from a car….

The video seems a pretty clear statement to car manufacturers. Don’t forget to check out the comment section. That is the part were it gets really interesting with comments of millenials that disagree with Dave. Including some strong language, such as :
Continue reading

Your target audience not on social media? Doesn’t matter!

Social MediaThe question whether to use or not to use social media for marketing purposes could  be based on the question “what if my consumers aren’t on social media?”

In his article ‘Youthification. It’s a Word Now.’ Gary Vaynerchuk states that his knee-jerk’s reaction to this question is “Then you shouldn’t be there.” But he continues that it’s more likely that you’re just wrong. He explaines that your target audience doesn’t have to be directly influenced by marketing on social media: indirect influence is still influence. …Continue reading

Top 5 Marketing in Automotive trends of 2013

  1. trends of 2013Marketing is digital science
    The marketing profession has changed more in the past two years than over the past four decades.  And it is digital marketing technology that is responsible for it. In whatever marketing discipline you are, the pace of change in technology and marketing will continue to increase. …Continue reading

Social Media: the challenge for car brands

social media connectionIn 1967, 20-year-old Herb N. walked into a car dealership in buzzing Chicago with $3200 cash clutched tightly in his sweaty hand and bought a brand new bright red Mustang. The Mustang wasn’t an especially good deal ($3200 was a lot for a car then and he had just started college), it didn’t have the best safety ratings or durability reports either, but the 1967 Mustang was the one and only car Herb could imagine owning and he simply knew no other car would do. …Continue reading

Facebook Behaviour Offline

facebook behaviourUpdating, going into relationships, tagging, sharing, liking, chatting: All kinds of behaviour that are pretty normal at the online social media platform Facebook. But if we would transfer this behaviour to the offline world, wouldn’t that be creepy?

What if you randomly give your opinion to a conversation? Or saying out loud to everyone who can hear you that you’re single again? And what about showing a picture of your breakfast, lunch or dinner to everybody? …Continue reading

Electric vehicles: expectations vs reality

electric mobilityIn March 2012 we published some expectations for the electric mobility market in the coming years. Yet, recent numbers show that in reality these expectations are not being fulfilled. Are there any reasons that could explain this fact?

The expectations of the number of electric vehicles (EV’s) that will be sold in the Netherlands varied per source. …Continue reading

What is the ROI of Branded Content?

branded contentA question that keeps marketers busy. How do you know if your branded content results in conversions? Or to put it even more simple: how do you know if the money you spend on branded content is worth it?

Part of the allure of branded content is that when people share it in social media or it’s hosted on websites, marketers aren’t paying media companies to distribute it. That sounds as a low-cost way for marketers to advertise. But a lot of money is actually put in branded content. An article of AdvertisingAge said a survey from Gartner found marketers now spend almost as much on content creation and management as they do on paid online display. …Continue reading