This week we noticed three new tv commercials that have a concept along the same line: A car brand, presenting a new model, while going back to their national roots and working together with celebrities of their native country.
Car brands tend to think of themselves as global brands. In general the themes in tv commercials have to appeal to an international audience. This made that concept developers at agencies tended to stay away from linking a car brand to a local hero form the car brands country of origin. …Continue reading