Time for Tesla to go advertising?

teslaIn the last years, Tesla has shifted from a niche car brand to a premium car brand. Their sales increase from 111.94 Million in 2009 to 2.01 Billion in 2013 illustrates that shift.

A niche car brand, like Tesla was, doesn’t often use mass communication to promote their products. Continue reading

Facebook, is it over?

facebookWell, if Obama said it…

Robinson Meyer sat down at a Café and heard Obama saying: “It seems like they don’t use Facebook anymore.” The president  of the United States dropped this line while he met with five millenials to discuss how to get more 18-34 year-olds to sign up for the coverage under the Affordable Care Act.

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Your target audience not on social media? Doesn’t matter!

Social MediaThe question whether to use or not to use social media for marketing purposes could  be based on the question “what if my consumers aren’t on social media?”

In his article ‘Youthification. It’s a Word Now.’ Gary Vaynerchuk states that his knee-jerk’s reaction to this question is “Then you shouldn’t be there.” But he continues that it’s more likely that you’re just wrong. He explaines that your target audience doesn’t have to be directly influenced by marketing on social media: indirect influence is still influence. …Continue reading

Top 5 Marketing in Automotive trends of 2013

  1. trends of 2013Marketing is digital science
    The marketing profession has changed more in the past two years than over the past four decades.  And it is digital marketing technology that is responsible for it. In whatever marketing discipline you are, the pace of change in technology and marketing will continue to increase. …Continue reading

Snapchat: to use or not to use?

snapchatRecently we posted an article about the possibility of using Snapchat for promoting cars. Since this is a hot topic we want to continue on that topic. An article on MobileMarketer stated that more than Facebook and Twitter, Snapchat could be a great tool for marketers.

Brands such as Taco Bell, Acura and Karmaloop have all started building a presence on Snapchat. Acura is the first car brand that experiments with this new social media platform. According to the article, other brands should look to these examples for inspiration. …Continue reading

Social Media: the challenge for car brands

social media connectionIn 1967, 20-year-old Herb N. walked into a car dealership in buzzing Chicago with $3200 cash clutched tightly in his sweaty hand and bought a brand new bright red Mustang. The Mustang wasn’t an especially good deal ($3200 was a lot for a car then and he had just started college), it didn’t have the best safety ratings or durability reports either, but the 1967 Mustang was the one and only car Herb could imagine owning and he simply knew no other car would do. …Continue reading

Facebook Behaviour Offline

facebook behaviourUpdating, going into relationships, tagging, sharing, liking, chatting: All kinds of behaviour that are pretty normal at the online social media platform Facebook. But if we would transfer this behaviour to the offline world, wouldn’t that be creepy?

What if you randomly give your opinion to a conversation? Or saying out loud to everyone who can hear you that you’re single again? And what about showing a picture of your breakfast, lunch or dinner to everybody? …Continue reading

Can Snapchat be used to promote cars ?

Snapchat_logoSnapchat is a relatively new social network.  According to My Social Agency  it is the virtual equivalent of attempting to read a note that’s been thrown into a furnace – it’s there and then viola – it’s not. Snapchat allows users to send photos or videos to friends, somewhat similar to Instagram. The catch is that they disappear within 1-4 seconds, never to be seen again. …Continue reading

Changing media landscape challenges automotive brand management

Dashboard and brands STAD marketing in automotive 1810132Developing the brand is a board room priority for every car manufacturer. In the headquarters of the global car manufacturers, CMO’s, vice presidents branding and brand strategy executives are all continuously busy with smart and well thought out plans to increase the value of the brand they are responsible for. The Interbrand Global brand top 100 lists 13 car brands among the hundred most recognized brands in the world. To enter such an exclusive list, a consistent brand strategy is a prerequisite. …Continue reading

Marketers struggle with relationship data. And automotive marketers?

Customer Lifecycle Engagement Yesmail and Gleanster 2013As an automotive marketer in a brands headquarter or country organization, you know the needs, wishes and preferences of your brands customers and dearest fans. When is it the best moment to start communicating about that new promotional package or lure them into buying the new face lifted model? You know, don’t you? …Continue reading

Honda does a viral

In the USA Honda is losing ground to its American and European competitors according to Ad Age Daily. Honda sales are up 7% for the first six months of 2013 compared to the same period in 2012, but Cadillac was up 33% in the same time period, followed by Dodge (up 22%) and Ford (up 14%).
So, Wieden + Kennedy London was called in to create a two-minute YouTube video called “Hands”.  And it did go viral… …Continue reading

Mobile advertising not that effective?

Mobile advertising not that effective?

Our article “Smartphone will take over online advertising” shows that the Northern European countries have the highest smartphone penetration. Therefore, it is logical to state that reallocating some of your marketing budget to mobile advertising in these areas would not be such a bad idea. Because whatever statistic you consult, mobile is growing. However….. …Continue reading

Digital Tools and social media

Digital Tools and social media

Sharing articles, pictures or quotes on social media is a common way of keeping your likers and followers informed about your company. However, with an enormous variety of social media platforms, this is a hard to manage job if you want to post content on every platform on the right day and the right time. Furthermore, you don’t want your followers to get annoyed by too much content in a short amount of time.  …Continue reading

Renault show their muscle and increase media spending by 67,9% in Q1 2012, are they?

In the Dutch market the media spending by some automotive brands seem to explode. Adfact reports that the overall total mediaspendings in the first quarter in automotive were 17,5% higher than in 2011. In total the automotive brands spent 87 m Euro in gross media value …Continue reading

What Pinterest, the newest kid on the block in social media, tells us about cars.

Pinterest is the newest kid on the block in social media. Marketers are anxious to add this platform to their social media activities. Jessica Meher of the inbound marketing blog Hubspot summed up the six compelling reasons why marketers should use Pinterest …Continue reading