Is automotive the toughest industry to create personalized offers with mobile and social?

The leading Dutch marketing blog Marketingfacts quotes a report by Gartner which says “Predicts 2012: Retailers Turn to Personalized Offers Through Mobile and Social but Will Struggle With Multichannel Execution”. How true is that for the automotive sector!

In the report Mim Burt, research director of Gartner, explains that executing cross-channel strategies will prove challenging, because retailers need to cope with siloed business processes …Continue reading