25 percent more effectiveness of outdoor advertisements with mock up reporting

In the coming weeks Marketing in Automotive will write a few items on research and eyetracking of advertisements and outdoor campaigns. We will do this together with a research consultant of Validators: Bart Massa. In the article below he explains what mock up reporting can do for your outdoor campaign. 

25 percent more effectiveness of outdoor advertisements with mock up reporting

mock upPre-testing an outdoor advertisement is not new, but improving the effect of your advertisement campaign with 25 percent is certainly new. Continue reading