Online video: What’s next ?

online video futureThe usage of online video for marketing purposes is rising and media companies and advertisers are enthusiastic about it. According to a December 2013 study by Forrester Consulting, the majority of publishers predicting higher CPMs for the future. Advertisers, agencies, and media companies differ on the benefits of onlineĀ  video and exactly how the medium will evolve over the next few years. Will the shift to streaming video continue ? Continue reading