Should car retailers consider promoting their products through Groupon ?

Groupon is a wildly successful marketing tool. The most successful Groupon promotion ever was a voucher offering “$25 for $50 worth of shoes, apparel, and more at Nordstrom Rack”.  Research conducted by data scientist Paul Butler showed that roughly 623,000 people purchased the coupon, generating a total of $15.6 million.

What could this tool bring to European automotive retailers? Continue reading