Consumers love self-driving cars

Nissan Patrol 2008 no steering wheel“Consumers love the idea of self-driving cars for one reason” is the headline of this article on time.com. Car insurance.com organized a poll and also found that roughly 1 in 5 drivers are fully ready for self-driving technology. “About 20 percent of drivers said they would buy a fully autonomous car if one were available” the report stated. Two-thirds admitted they wouldn’t feel safe being a driver in name only. …Continue reading

Automotive@eDay 2013 event : The challenge in robotic cars is the human factor

Eday overviewThis week the Emerce E-Week event and festival in Amsterdam took place. It is a series of events, which lures in over 2000 marketers, e-commerce specialists and media connoisseurs to the capital of the Netherlands. Pinnacle of the week is the eDay event, where approximately 70 internationally renowned marketing  lecturers, creative free thinkers and cutting edge speakers give it their utmost to inspire the audience with the newest ideas and best insights for the future. The eDay event was organized for the ninth time and this year’s theme was, What’s next in media, marketing and e-business.

Although this event is oriented purely around digital marketing, automotive was a reoccurring item in several speeches in this years’ edition. …Continue reading

Volvo gives consumers a voice

connected carsWhen a new technology is ready for mainstream use, the possibility of people rejecting this innovative technology is always there. They are not used to these new devices and if an accident occurs, they could blaim this new technology for being ‘the bad guy’.

So Volvo decided to make a smart move. …Continue reading

CEATEC Award for Automaker

 Ceatec AwardGreat news: it is the first time that an automaker won the Grand Prix in the CEATEC Innovation Awards in Japan. Who is the lucky one and because of which innovative technology?

The CEATEC Innovation Awards are being given to brands that could potentially have a big impact on the U.S. market. The award honors the best among the technologies, products and services exhibited at CEATEC JAPAN 2013. A jury of independent journalists assesses the winners of the CEATEC Innovation Awards. They’re looking on the potential influence a brand could have on the U.S. market. This time, the top award Grand Prix was for … …Continue reading

CEO Volkswagen: autonomous driving remains a minority

volkswwagen ceo Jonathan Browning

Volkswagen US CEO Jonathan Browning is interviewed on the strategy of the company on electric vehicles in this video. The company presented its electric eGolf and eUp! models at the 2013 Frankfurt Motor Show. During the interview he is also asked about VW’s vision on self driving or autopilot vehicles. …Continue reading and to the video

Autonomous Driving will Reshape Cities

Autonomous Driving in Future CityAlthough we probably still have to wait a few years before the first self-driving car will be delivered, the people working and thinking about these technologies are starting to ask what these autos could mean for the city of the future. The answer? “A lot.”

So, what could these cars do for urban infrastructure? What will change in cities all over the world if autonomous driving becomes mainstream? …Continue reading

Get inspired: Study trip EV USA

Tesla factoryToday’s guest column is by Ellen Hiep of HiePRactief. Their team is in charge of a field study trip to the USA. The objective of the full week study tour is to investigate the state-of-the-art in electric mobility. She gives us a preview of what participants on this educational trip to Silicon Vally can expect. …Continue reading

The future of the Automotive Industry?

Future of the Automotive IndustryIt’s true, nobody knows a 100% exactly what the future of the automotive industry will look like. Though we have some hopeful expectations, none of us is a fortuneteller and can say it for sure. But we have to admit that Steven Hughes from Dashburst could be close in being one.
He made an infographic about the future of the automotive industry. He explores what kind of developments in car technology there could be in the coming years. …Continue reading

Autonomous vehicles will steal your job, but that is ok

Bosch autonomous carThe title above is freely rendered from the title of the book “Robots will steal your job, but that is ok” by Frederico Pistono. Frederico was the opening keynote speaker at the 2013 IT innovation congress hosted by IDG / Webwereld. The essence of his plea is that there are many jobs that are about to become obsolete. People might think that they are special, unique, and that whatever they do, is impossible to replace. He says, that as we speak, millions of algorithms created by computer scientists are frantically running on servers all over the world, with one purpose only: do whatever humans can do, but better. …Continue reading

Announcement: Autonomous driving

herbie autonomous drivingA journalist writing for The New York Times experienced an autonomous drive in an Audi A7 in Jerusalem. Software that was built in this car, was connected to a video camera on the windshield which made it possible to drive autonomously up to 65 miles an hour. This project of the Israeli company Mobileye Vision Technology shows the rapid progress of self-driving cars. The innovative Google car, which got a lot of media attention, is festooned with expensive technologies that could become commercial when mass production starts, but the question is, how quickly will that be? …Continue reading

The changing media landscape

Audi A3 Sportback e-tron PHEVThe media landscape is changing. Where television, print and radio where the core media two decades ago, the online world plays an even bigger part in our lives today. New media are full of new opportunities, also for marketing strategies: from video’s and social media platforms to interactive games and innovative mobile websites. …Continue reading

Top 10 most innovative new cars at the 2013 IAA Motor Show

Smart Forjoy concept IAA motor showAt Marketinginautomotive.com we love new car trends, advanced technology and marketing strategies that break boundaries. When a new car is introduced we look with a sharp eye what the manufacturers are doing. There is no better opportunity to see car brands battle it out than at an international motor show. That is why we went to the 2013 IAA 2013 Motor Show to check out the most innovative cars at display there. We will count down the top 10 most innovative new cars at the IAA, from 10 to 1. …Continue reading

Local Motors, a global trend

Local Motors Rally Fighter carLocal Motors is car manufacturer that is, in their own words, all about next-generation, crowd-powered automotive design, manufacturing and technology to enable the creation of game-changing vehicles. This is their car and here is why it is so remarkable.
 
…Continue reading

New Apps for BMW

New Apps for BMW

In our search for new developments in the automotive industry, BMW turns out to be one of the more progressive car brands. This time, BMW expands its Apps option for the Apple iPhone.
The latest partners offering BMW-approved Apps include Deezer (subscription music service), Napster by Rhapsody (subscription music service), TuneIn (Internet radio), Audible (downloadable audio books and other spoken-word content) and Glympse (temporary location sharing in real-time). These new services will broaden the flexibility and usability of the industry’s leading smartphone integration solution, according to BMW. …Continue reading

Consumer insights: youngsters fancy electric cars

Consumer insights electric cars: Youngsters like electric vehicles

One of the most interesting parts of being a marketer is the never ending quest of creating a marketing led ethos throughout your business. Successful CMOs and marketing directors realize it by building bridges across multiple organizational silos and by encouraging to support a shared vision. The most powerful tool they have for that is to make customer insights relevant and meaningful to co-workers. That is why marketers have a sixth sense for what is called consumer insights.  …Continue reading

BMW working on Car-to-X Communication – Partnership of the Day

BMW working on Car-to-X Communication

In Car-to-X communication, vehicles and infrastructure are electronically linked to each other. This allows direct communications between vehicles as well as between vehicles and the traffic infrastructure, such as traffic light signals. Car-to-X communication makes a major contribution to intelligent mobility of the future by allowing the driver to look a long way ahead, see things that are hidden, and even peer around the corners. …Continue reading

Robotic cars: are legislators ready for this disruptive technology ?

Volvo self driving or robotic car 2014

Autonomous or robotic cars is the newest buzz in the automotive industry. It all started some three years ago when Google sponsored the self-driving car research program by Stanford University. The project created a lot of publicity. The video of Steve Mahan, a citizen with a 95% reduced eye sight, behind the wheel of an autonomous driving Toyota Prius, generated some 4,4 million views on Youtube. …Continue reading