Smart, connected or autonomous vehicles are the hype. All over the world consultants, technicians, academics, specialists and investors get together at events to exchange ideas how to realize the smart city. It is a utopian place filled with autonomous cars that supply abundant transportation with zero accidents. What does it take to realize a world with zero traffic fatalities? And is there an opportunity for any after-market solutions for existing cars?
Google started the development of self-driving cars in 2010 and released a string of videos about it in 2012 on its own YouTube channel. That created a unprecedented stir in the automotive world. Never before was a company outside the business able to create a collective awareness in the industry that we are on verge of a new technological era. Building cars became digital tech. Almost all big car manufacturers immediately stepped on the bandwagon initiated by Google and announced some sort of autonomous car technology for the coming years. Continue reading
For decades the shape of cars and bikes was influenced by the requirements set by fossil fuel engine technology. A petrol car requires cool air to reduce the engine heat. It triggered designers to create air intakes in the front of cars which became a vital tangible of the image of most brands. The fuel tank between the steering bar and the seat of a motor bike is what creates the ‘gestalt’ of a bike. The power and performance of a sports car is endorsed by the number, shape and size of its exhausts. All these examples loose their relevancy when the power plant is for instance electric.
New engine technology, whether it is electric with batteries, fuel cell or electric with a range extender offers new possibilities in design. The Toyota i-road, Renault Twizy or the Nissan Blade Glider are just examples of revolutionary designs with electric propulsion. The impact of electric power systems on designs of means of transportation is not limited to cars. Above is an example from the bike industry of a new type of vehicle which is a bicycle or a motor bike. Which is it? You decide after you Continue reading
Last week’s TED2014 event featured Google CEO Larry Page, who was sharing his and the company’s vision on a list of subjects including the direction of Google, the NSA, curing disease and the future of transportation. The latter of course is the subject where the interview immediately caught our attention. That part starts at 15:13 in the video above. Continue reading
Autonomous driving, for some people this subject still might be something very futuristic. Ok it might take a couple of years, it might take a couple of decades, but few people at the Geneva Motor Show 2014 would disagree that one day science fantasy will become fact. Continue reading
Google’s car project and numerous efforts by car manufacturers show unmistakably that the technological components for automated driving have reached a level of maturity that will allow rollout in the near future.
But are we on the verge of handing over our car keys and let a car drive us automatically from A to B? Continue reading
AutoScout24 did an interesting survey about the cars Europeans want in the future. What do we expect from our future mobility machines? What are the most important factors for the cars of tomorrow? Continue reading
At the Geneva Motor Show, Apple announced the roll out of a system that connects your phone to the navigation and entertainment system of your car: CarPlay. CarPlay is a rebadging of “iOS in the Car,” which Apple revealed at its Worldwide Developers Conference in 2013. Continue reading
This year’s Geneva Motor Show was one of optimism. In many press conferences you could hear CEOs and presidents exclaim that sales had risen for consecutive months or that their expectation for 2014 is that consumers will buy new vehicles. The confidence is starting to return and order intake exceeds expectations. However, the careful reader should not forget where the European region is coming from. We are climbing from a two-decade low and with sales drops of -40% in Southern European countries such as Spain. Continue reading
Volvo Cars demonstrates the world’s first delivery of food to the car. The service allows consumers to have their shopping delivered straight to their car, no matter where they are. With a ‘digital key’ they are able to open their car from any distance. However, is this a reliable technology in a big city where car burglary isn’t an exception? Continue reading
In Heerlen, a city in the south of The Netherlands, students are using tabletop 3D printers and PLA plastics to make a car that will compete in the Shell Eco-marathon 2014. Continue reading
Battery powered electric cars have many advantages over fossil fuel powered ones. Obviously the best is that no gas is required. With the price of electricity already being low and coming down in the future the result is huge savings. Electric cars give off no emissions, which reduces the greenhouse effect and keeps the air clean in dense populated areas. When it comes to driving an electric car the immense torque of the engine and the silence adds up the a whole new experience with a lot of driving pleasure. Continue reading
What do Toyota, Lexus, Volvo, Ford, Mercedes-Benz, Nissan, Peugeot and Citroën, VW and Skoda have in common? They are all car manufacturers that have announced that they will launch self-driving cars in some form in the coming 2-6 years. It is generally assumed that self-driving cars are safer and make collisions something of the past. To realize advanced self-driving features on cars it seems a prerequisite that cars can share information about their position, speed and heading.
In June last year we reported on the Car-2-X communication project, in which vehicles and infrastructure are electronically linked to each other. Continue reading
Photo courtesy of Rinspeed AG
Thanks to progressing technology and connectivity of cars, artificial intelligence and better sensors, cars are nowadays able to make self-driving manoeuvres. There are even successful testdrives with 100% self-driving cars. Within a few years, this technology will be available for everyday cars. Continue reading
Marketing and technology have become more and more connected to and dependent on each other. The overviews of the different kind of marketing tools of the last years on chiefmartec.com, show that clearly.
The way people interact with their cars is about to change. We already see this change in the (possible) interaction with electric vehicles and the development towards self-driving cars.
Therefore, and to take these developments a step further, Hyundai’s next generation of products will allow owners to connect with their vehicle using wearable devices. …Continue reading
The new Scalable Product Architecture (SPA) of Volvo Cars brings them, and hopefully us, closer to a crash-free future. The driver and his or her safety are the main focus of this new product architecture that tends towards autonomous driving. Continue reading
After the Dutch autonomous driving news, there is some British news regarding this topic as well. In two years, self-driving vehicles are planned to drive on the roads of the city of Milton Keynes. The automated cars should bring passengers from the station to shopping centres and offices. If everything is going according to plan, these cars will be on the road in 2015 and will be one of the first self-driving cars in public space. …Continue reading
In the Netherlands, autonomous driving gained a lot of attention because the minister of infrastructure Melanie Schultz van Haegen enjoyed an autonomous ride last week. The Dutch Automative Vehicle Initiative (DAVI) is an autonomous driving project to investigate and demonstrate automated driving on public roads. The minister stated “this is a wonderful innovation that could mean a lot for mobility in the Netherlands and, of course, elsewhere.” …Continue reading
Same brand – different marketing approach. How to get the best of both worlds and save 20% on your marketing expenditures?
Optimizing the marketing infrastructure can save up to 20% of the total marketing budget and achieve an additional 15% sales increase, according to a survey conducted by MRMLOGIQ among 99 marketing professionals in 22 countries. Key steps to improving marketing efficiency are consolidating and standardizing marketing materials and automating campaign management and marketing production processes. Marketing technology often is a big help in making marketing more efficient, but as implementing software requires investments, it is important to first identify what to improve in marketing and how. …Continue reading