Top 10 most innovative new cars at the 2013 IAA Motor Show

Smart Forjoy concept IAA motor showAt Marketinginautomotive.com we love new car trends, advanced technology and marketing strategies that break boundaries. When a new car is introduced we look with a sharp eye what the manufacturers are doing. There is no better opportunity to see car brands battle it out than at an international motor show. That is why we went to the 2013 IAA 2013 Motor Show to check out the most innovative cars at display there. We will¬†count down the top 10 most innovative new cars at the IAA,¬†from 10 to 1. …Continue reading

Small preview to Europe’s largest motor show of 2013

Renault Paris 2012 - now IAA Motor ShowTomorrow Europe’s largest motor show of 2013 – the Frankfurt IAA – opens its doors to the press.

The economic downtrend of the past years has definitely left its mark in the car industry. But now we see more and more economic indicators show some positive upswing. Even Prime Minister Antonis Samaris of Greece has declared that he sees light at the end of the tunnel for his country in these economic hard times. If there are …Continue reading