Snapchat: to use or not to use?

snapchatRecently we posted an article about the possibility of using Snapchat for promoting cars. Since this is a hot topic we want to continue on that topic. An article on MobileMarketer stated that more than Facebook and Twitter, Snapchat could be a great tool for marketers.

Brands such as Taco Bell, Acura and Karmaloop have all started building a presence on Snapchat. Acura is the first car brand that experiments with this new social media platform. According to the article, other brands should look to these examples for inspiration. …Continue reading

Improving marketing efficiency can save up to 20% of budget, but where do you start?

Same brand - different marketing approach. How to get the best of both worlds?

Same brand – different marketing approach. How to get the best of both worlds and save 20% on your marketing expenditures?

Optimizing the marketing infrastructure can save up to 20% of the total marketing budget and achieve an additional 15% sales increase, according to a survey conducted by MRMLOGIQ among 99 marketing professionals in 22 countries. Key steps to improving marketing efficiency are consolidating and standardizing marketing materials and automating campaign management and marketing production processes. Marketing technology often is a big help in making marketing more efficient, but as implementing software requires investments, it is important to first identify what to improve in marketing and how. …Continue reading

Marcom managers car brands improve ROI

improve ROIAn issue that marketers and media specialists at car brands face every day, is the question if they can improve the return on investment (ROI) of their campaigns by allocating budget differently? With the vast changes in the media landscape this question is now more than ever relevant.

The average time spent using digital media per day will surpass TV viewing time for the first time this year, according to an estimate of media consumption among US adults by eMarketer. The average adult will spend over 5 hours per day online, including mobile non voice. The figure for watching  television is 4 hours and 31 minutes. Daily TV time will be down slightly this year, while digital media consumption will be up 15,8%. In Europe TV viewing time differs somewhat per country. …Continue reading

Changing media landscape challenges automotive brand management

Dashboard and brands STAD marketing in automotive 1810132Developing the brand is a board room priority for every car manufacturer. In the headquarters of the global car manufacturers, CMO’s, vice presidents branding and brand strategy executives are all continuously busy with smart and well thought out plans to increase the value of the brand they are responsible for. The Interbrand Global brand top 100 lists 13 car brands among the hundred most recognized brands in the world. To enter such an exclusive list, a consistent brand strategy is a prerequisite. …Continue reading

Stop looking for a P, just ParkatmyHouse

ParkatmyHouseEvery driver is familiar with the situation of driving a million blocks before a reasonbale parking spot pops up. Not a very ideal activity to spent your valuable time on. In this digital age, maybe an online service could be the solution. Started in Britain, ParkatmyHouse is now the world’s largest online parking marketplace. …Continue reading

The changing media landscape

Audi A3 Sportback e-tron PHEVThe media landscape is changing. Where television, print and radio where the core media two decades ago, the online world plays an even bigger part in our lives today. New media are full of new opportunities, also for marketing strategies: from video’s and social media platforms to interactive games and innovative mobile websites. …Continue reading

CMOs slacking in mobile marketing?

CMOs slacking in mobile marketing?

The role of today’s chief marketing officer has fundamentally changed. Knowledge of digital and mobile is more crucial than ever and many CMOs are currently struggling to understand today’s increasingly digital-savvy customers.

According to Mobile Marketer, CMOs need to better understand that reaching today’s consumer is not about traditional marketing. It is increasingly about creating contextual and relevant experiences that engage with customers and that begins with mobile. But while today’s consumers live in a mobile world, many of the CMO’s are still keeping their focus on traditional marketing.

But why are CMO’s slacking in mobile? …Continue reading

Smartphone will take over online advertising

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In most of the Western countries, smartphone adoption among mobile users has passed the milestone of 50%. Other countries are really close to this percentage and will pass in this year or in 2014.  In Europe for example, this is the case for the southern countries like France, Spain and Italy while Nordic countries like Norway, Sweden and the UK already passed. …Continue reading

Automotive media spendings plus 18% in the Netherlands

De media spendings in the automotive sector have risen by 18% in the Netherlands in 2011 compared to 2010. The increase was caused by Renault (+51%), Volkswagen (+40%), Kia (+43%), Peugeot (+20%), Nissan (+57%) and Citroen (+25,7%). Peugeot was the biggest advertiser with 31,4 million, followed by Renault, Opel and Ford. Online bannering is a popular medium amongst car advertisers. According to a new tool by Adfact the campaigns of VW, Skoda, Ford, Kia and BMW are the most visible.

Full article in Dutch on http://www.adformatie.nl/nieuws/bericht/bestedingen-autoreclames-18-toegenomen-in-2011