During the Super Bowl game, there is on the side completely different competition going on: Which brand is producing the most valued TV commercial? Car brands are widely represented in filling up the breaks. But how well is their money spent? Continue reading
Nissan executives CEO Carlos Ghosn and global sales and marketing boss Andy Palmer are a bit disappointed about the image that Nissan has in the world. The title of their interview with Autonews made that clear:
A disconnect: Tech, quality and a so-so image. It just “doesn’t add up.”
Recently we posted an article about the possibility of using Snapchat for promoting cars. Since this is a hot topic we want to continue on that topic. An article on MobileMarketer stated that more than Facebook and Twitter, Snapchat could be a great tool for marketers.
Brands such as Taco Bell, Acura and Karmaloop have all started building a presence on Snapchat. Acura is the first car brand that experiments with this new social media platform. According to the article, other brands should look to these examples for inspiration. …Continue reading
Optimizing the marketing infrastructure can save up to 20% of the total marketing budget and achieve an additional 15% sales increase, according to a survey conducted by MRMLOGIQ among 99 marketing professionals in 22 countries. Key steps to improving marketing efficiency are consolidating and standardizing marketing materials and automating campaign management and marketing production processes. Marketing technology often is a big help in making marketing more efficient, but as implementing software requires investments, it is important to first identify what to improve in marketing and how. …Continue reading
An issue that marketers and media specialists at car brands face every day, is the question if they can improve the return on investment (ROI) of their campaigns by allocating budget differently? With the vast changes in the media landscape this question is now more than ever relevant.
The average time spent using digital media per day will surpass TV viewing time for the first time this year, according to an estimate of media consumption among US adults by eMarketer. The average adult will spend over 5 hours per day online, including mobile non voice. The figure for watching television is 4 hours and 31 minutes. Daily TV time will be down slightly this year, while digital media consumption will be up 15,8%. In Europe TV viewing time differs somewhat per country. …Continue reading
Developing the brand is a board room priority for every car manufacturer. In the headquarters of the global car manufacturers, CMO’s, vice presidents branding and brand strategy executives are all continuously busy with smart and well thought out plans to increase the value of the brand they are responsible for. The Interbrand Global brand top 100 lists 13 car brands among the hundred most recognized brands in the world. To enter such an exclusive list, a consistent brand strategy is a prerequisite. …Continue reading
Every driver is familiar with the situation of driving a million blocks before a reasonbale parking spot pops up. Not a very ideal activity to spent your valuable time on. In this digital age, maybe an online service could be the solution. Started in Britain, ParkatmyHouse is now the world’s largest online parking marketplace. …Continue reading
The media landscape is changing. Where television, print and radio where the core media two decades ago, the online world plays an even bigger part in our lives today. New media are full of new opportunities, also for marketing strategies: from video’s and social media platforms to interactive games and innovative mobile websites. …Continue reading
The role of today’s chief marketing officer has fundamentally changed. Knowledge of digital and mobile is more crucial than ever and many CMOs are currently struggling to understand today’s increasingly digital-savvy customers.
According to Mobile Marketer, CMOs need to better understand that reaching today’s consumer is not about traditional marketing. It is increasingly about creating contextual and relevant experiences that engage with customers and that begins with mobile. But while today’s consumers live in a mobile world, many of the CMO’s are still keeping their focus on traditional marketing.
But why are CMO’s slacking in mobile? …Continue reading
In most of the Western countries, smartphone adoption among mobile users has passed the milestone of 50%. Other countries are really close to this percentage and will pass in this year or in 2014. In Europe for example, this is the case for the southern countries like France, Spain and Italy while Nordic countries like Norway, Sweden and the UK already passed. …Continue reading
De media spendings in the automotive sector have risen by 18% in the Netherlands in 2011 compared to 2010. The increase was caused by Renault (+51%), Volkswagen (+40%), Kia (+43%), Peugeot (+20%), Nissan (+57%) and Citroen (+25,7%). Peugeot was the biggest advertiser with 31,4 million, followed by Renault, Opel and Ford. Online bannering is a popular medium amongst car advertisers. According to a new tool by Adfact the campaigns of VW, Skoda, Ford, Kia and BMW are the most visible.
Full article in Dutch on http://www.adformatie.nl/nieuws/bericht/bestedingen-autoreclames-18-toegenomen-in-2011