Improving marketing efficiency can save up to 20% of budget, but where do you start?

Same brand - different marketing approach. How to get the best of both worlds?

Same brand – different marketing approach. How to get the best of both worlds and save 20% on your marketing expenditures?

Optimizing the marketing infrastructure can save up to 20% of the total marketing budget and achieve an additional 15% sales increase, according to a survey conducted by MRMLOGIQ among 99 marketing professionals in 22 countries. Key steps to improving marketing efficiency are consolidating and standardizing marketing materials and automating campaign management and marketing production processes. Marketing technology often is a big help in making marketing more efficient, but as implementing software requires investments, it is important to first identify what to improve in marketing and how. …Continue reading