Preview Mondial de l’Automobile 2014 : Cars and fashion

 

cars-and-fashion-marketing-in-automotiveComing Saturday, October 4th, the Paris expo Porte de Versailles will open its doors for the bi-annual motorshow. The show will feature over a hundred new cars, which makes it one of the most important events in the automotive industry.

This year’s event will host a special exhibition on cars and fashion. Continue reading

Partnership of the day: Muppets drive Toyota

Toyota MuppetsJoint promotions in the automotive industry occur on regular basis, but some collaborations still surprise. This time we were suprised by Toyota. The car brand decided to co-operate with Disney’s Muppets to make a fun commercial. The spot, starring Terry Crews and entitled “Joyride,” will make its broadcast debut during Super Bowl XLVIII on Sunday, February 2. Continue reading

Partnership of the Day: Infiniti meets Fashion Designers

Infiniti fashion designersA car brand who partners with a fashion designer is maybe not the most obvious collaboration you can think of. But Infiniti went for it! For a special look and feel of their Q50 they asked two famous fashion designers: Zac Posen and Thom Browne. Posen dresses some of today’s hottest celebrities, like Gwyneth Paltrow and Rihanna, and now got the chance, together with his “colleague” Browne, to “dress up a car” instead of famous people. …Continue reading

Car Brands and National Heritage – Partnership of the Day

Car Brands and National Heritage
This week we noticed three new tv commercials that have a concept along the same line: A car brand, presenting a new model, while going back to their national roots and working together with celebrities of their native country.

Car brands tend to think of themselves as global brands. In general the themes in tv commercials have to appeal to an international audience. This made that concept developers at agencies tended to stay away from linking a car brand to a local hero form the car brands country of origin. …Continue reading

BMW working on Car-to-X Communication – Partnership of the Day

BMW working on Car-to-X Communication

In Car-to-X communication, vehicles and infrastructure are electronically linked to each other. This allows direct communications between vehicles as well as between vehicles and the traffic infrastructure, such as traffic light signals. Car-to-X communication makes a major contribution to intelligent mobility of the future by allowing the driver to look a long way ahead, see things that are hidden, and even peer around the corners. …Continue reading

BMW partner of Art Basel – Partnership of the Day

BMW partner of Art Basel

BMW is participating in one of this year’s highlights of the international art scene: Art Basel. This event will take place from June 13 to 16, 2013, when the premier art fair for modern and contemporary art will open its doors in Basel.

More than 300 galleries from all over the world will exhibit at Art Basel, showcasing works of more than 4,000 renowned artists as well as promising new talents. As a long-term partner of the shows in Basel, Miami Beach, and now in Hong Kong, BMW continues to support Art Basel with its comprehensive VIP shuttle service. In addition, BMW will present one of its legendary BMW Art Cars in the BMW VIP CAR Service-Lounge: The BMW 525i designed in 1991 by South African artist Esther Mahlangu.

Visit the website of Art Basel for more information.

Lexus Partners with Tony Hawk Foundation – Partnership of the Day

 Lexus Partners with Tony Hawk Foundation

Together with the Tony Hawk Foundation, Lexus will participate in the Pikes Peak International Hill Climb on June 30 in Colorado Springs. Professional driver Ken Gushi, will be at the wheel of the Lexus IS F CCS-R for this motor sports race. The Lexus sedan will have a special finishing touch since the names of fans will be visible on the car.. …Continue reading

Joint promotions, a powerful marketing tool

Mercedes Zalando Joint PromotionFrom the early days on car marketers use joint activities with other brands. Joint marketing activities or better joint promotions are a powerful marketing tool. The type and content of the joint activity can vary, but all have common traits. One of the elements that applies to all joint promotions, is that the parties collaborating have their own unique role. …Continue reading