At the 2013 Tokyo Motor Show, Nissan presented two spectacular concept cars. Beautiful design that is accomplished by collaboration with young consumers. Continue reading
Citroën decided to make a new version of their iconic DS: a DS premium class sedan. They reveal it in a few days: on December 19th. Why is the DS so beloved and what should the new one look like? Continue reading
After the Dutch autonomous driving news, there is some British news regarding this topic as well. In two years, self-driving vehicles are planned to drive on the roads of the city of Milton Keynes. The automated cars should bring passengers from the station to shopping centres and offices. If everything is going according to plan, these cars will be on the road in 2015 and will be one of the first self-driving cars in public space. …Continue reading
In the Netherlands, autonomous driving gained a lot of attention because the minister of infrastructure Melanie Schultz van Haegen enjoyed an autonomous ride last week. The Dutch Automative Vehicle Initiative (DAVI) is an autonomous driving project to investigate and demonstrate automated driving on public roads. The minister stated “this is a wonderful innovation that could mean a lot for mobility in the Netherlands and, of course, elsewhere.” …Continue reading
What changes could electric vehicles (EV’s) accomplish in the automotive industry? With the whole new power system of electricity, EV’s maybe don’t have to look the same as their competitors that drive on fossil fuels. Nissan developed a concept car that explores the look of electric vehicles. …Continue reading
What kind of transport will we use in the coming years? What are the opportunities and challenges for sustainable mobility in the future? These are questions that ask for a lot of brainstorming sessions and innovative ideas.
So Fiat decided not to answer these on their own. …Continue reading
Consumers often fail to buy innovative products with distinct improvements over the existing ones. A perfect example is the switch from a car that drives on gasoline to a car that drives on electricity. Potential buyers question the shortcomings and overlook the advantages: What about the range? And where can I charge my car? How long will it take before I’m on the road again? Improved technologies could make a switch a lot easier. …Continue reading
This week the Emerce E-Week event and festival in Amsterdam took place. It is a series of events, which lures in over 2000 marketers, e-commerce specialists and media connoisseurs to the capital of the Netherlands. Pinnacle of the week is the eDay event, where approximately 70 internationally renowned marketing lecturers, creative free thinkers and cutting edge speakers give it their utmost to inspire the audience with the newest ideas and best insights for the future. The eDay event was organized for the ninth time and this year’s theme was, What’s next in media, marketing and e-business.
Although this event is oriented purely around digital marketing, automotive was a reoccurring item in several speeches in this years’ edition. …Continue reading
When a new technology is ready for mainstream use, the possibility of people rejecting this innovative technology is always there. They are not used to these new devices and if an accident occurs, they could blaim this new technology for being ‘the bad guy’.
So Volvo decided to make a smart move. …Continue reading
The CEATEC Innovation Awards are being given to brands that could potentially have a big impact on the U.S. market. The award honors the best among the technologies, products and services exhibited at CEATEC JAPAN 2013. A jury of independent journalists assesses the winners of the CEATEC Innovation Awards. They’re looking on the potential influence a brand could have on the U.S. market. This time, the top award Grand Prix was for … …Continue reading
Volkswagen US CEO Jonathan Browning is interviewed on the strategy of the company on electric vehicles in this video. The company presented its electric eGolf and eUp! models at the 2013 Frankfurt Motor Show. During the interview he is also asked about VW’s vision on self driving or autopilot vehicles. …Continue reading and to the video
It’s true, nobody knows a 100% exactly what the future of the automotive industry will look like. Though we have some hopeful expectations, none of us is a fortuneteller and can say it for sure. But we have to admit that Steven Hughes from Dashburst could be close in being one.
He made an infographic about the future of the automotive industry. He explores what kind of developments in car technology there could be in the coming years. …Continue reading
The title above is freely rendered from the title of the book “Robots will steal your job, but that is ok” by Frederico Pistono. Frederico was the opening keynote speaker at the 2013 IT innovation congress hosted by IDG / Webwereld. The essence of his plea is that there are many jobs that are about to become obsolete. People might think that they are special, unique, and that whatever they do, is impossible to replace. He says, that as we speak, millions of algorithms created by computer scientists are frantically running on servers all over the world, with one purpose only: do whatever humans can do, but better. …Continue reading
Every driver is familiar with the situation of driving a million blocks before a reasonbale parking spot pops up. Not a very ideal activity to spent your valuable time on. In this digital age, maybe an online service could be the solution. Started in Britain, ParkatmyHouse is now the world’s largest online parking marketplace. …Continue reading
For a city like New York a little bit of space is worth a million. So what to do with outdated infrastructure that uses this little bit of space? An article in The New York Times refers to a design contest held by the city: what could the public pay telephones become now they’re not being used anymore? …Continue reading
At Marketinginautomotive.com we love new car trends, advanced technology and marketing strategies that break boundaries. When a new car is introduced we look with a sharp eye what the manufacturers are doing. There is no better opportunity to see car brands battle it out than at an international motor show. That is why we went to the 2013 IAA 2013 Motor Show to check out the most innovative cars at display there. We will count down the top 10 most innovative new cars at the IAA, from 10 to 1. …Continue reading
The economic downtrend of the past years has definitely left its mark in the car industry. But now we see more and more economic indicators show some positive upswing. Even Prime Minister Antonis Samaris of Greece has declared that he sees light at the end of the tunnel for his country in these economic hard times. If there are …Continue reading
Local Motors is car manufacturer that is, in their own words, all about next-generation, crowd-powered automotive design, manufacturing and technology to enable the creation of game-changing vehicles. This is their car and here is why it is so remarkable.
In our search for new developments in the automotive industry, BMW turns out to be one of the more progressive car brands. This time, BMW expands its Apps option for the Apple iPhone.
The latest partners offering BMW-approved Apps include Deezer (subscription music service), Napster by Rhapsody (subscription music service), TuneIn (Internet radio), Audible (downloadable audio books and other spoken-word content) and Glympse (temporary location sharing in real-time). These new services will broaden the flexibility and usability of the industry’s leading smartphone integration solution, according to BMW. …Continue reading
Nissan introduces a new electric vehicle concept for urban usage. With its compact design this vehicle can easily find its way through small and twisty European alleys but it is also stable because of the four wheels. Etienne Henry, Nissan’s head of product strategy and planning: “The Nissan urban car …Continue reading