Are Fuel Cell Vehicles the new clean future?

honda

We stated that 2013 was the year of the final breakthrough of electric vehicles.  The sales of Ev’s grew rapidly: theTesla Model S was the best-selling car in Norway and cities around the world were ranked for best EV-city.

But what kind of development is there besides the technology of EV’s? At the last LA Auto Show CES, the Fuel Cell Vehicle (FCV) made a comeback. …Continue reading

Hyundai goes Google Glass

Google GlassThe way people interact with their cars is about to change. We already see this change in the (possible) interaction with electric vehicles and the development towards self-driving cars.

Therefore, and to take these developments a step further, Hyundai’s next generation of products will allow owners to connect with their vehicle using wearable devices. …Continue reading

CES shows Auto and Electronics Industry go together

mercedes-benz_CES_2014When you discuss the marketing of cars the comparison with the marketing of smartphones keeps popping up. It is inevitable and for a good reason.  In May we dedicated an articleWhy electric cars are like smart phones – on this subject on this blog.

Cars and electronics have become an inseparable twofoldness these days and in the future their might even come a time when we categorize cars as a special breed of electronics such TVs, audio-equipment and phones. If that will be the case, it is not a surprise, that a growing number of car manufacturers is booking floor space at CES, the Consumer Electronics Show, in Las Vegas. …Continue reading

Automotive@eDay 2013 event : The challenge in robotic cars is the human factor

Eday overviewThis week the Emerce E-Week event and festival in Amsterdam took place. It is a series of events, which lures in over 2000 marketers, e-commerce specialists and media connoisseurs to the capital of the Netherlands. Pinnacle of the week is the eDay event, where approximately 70 internationally renowned marketing  lecturers, creative free thinkers and cutting edge speakers give it their utmost to inspire the audience with the newest ideas and best insights for the future. The eDay event was organized for the ninth time and this year’s theme was, What’s next in media, marketing and e-business.

Although this event is oriented purely around digital marketing, automotive was a reoccurring item in several speeches in this years’ edition. …Continue reading