From October 4th to 19th the Mondial Paris Motor Show took place. This show is one top tier events in the automotive world and is held every two years. Some numbers: 265 brands, over a 100 new cars, 40 press conferences and an astonishing 1.253.513 visitors. No wonder all major car manufacturers make an effort to present their best with the latest design and also with the newest and greenest technology. Continue reading
If there is any agreement in the automotive industry on what the future will hold, it is the notion that fossil fuels will run out eventually. This month’s guest blogger – Jennifer Smith – gives you an overview from a UK perspective of existing and upcoming green technology.
When looking at the future of automotive technology, it’s like looking through green tinted glasses. Nearly every major car company now is offering a greener alternative to their standard range of gas guzzling vehicles. Continue reading
Battery powered electric cars have many advantages over fossil fuel powered ones. Obviously the best is that no gas is required. With the price of electricity already being low and coming down in the future the result is huge savings. Electric cars give off no emissions, which reduces the greenhouse effect and keeps the air clean in dense populated areas. When it comes to driving an electric car the immense torque of the engine and the silence adds up the a whole new experience with a lot of driving pleasure. Continue reading
In March 2012 we published some expectations for the electric mobility market in the coming years. Yet, recent numbers show that in reality these expectations are not being fulfilled. Are there any reasons that could explain this fact?
The expectations of the number of electric vehicles (EV’s) that will be sold in the Netherlands varied per source. …Continue reading
Volkswagen US CEO Jonathan Browning is interviewed on the strategy of the company on electric vehicles in this video. The company presented its electric eGolf and eUp! models at the 2013 Frankfurt Motor Show. During the interview he is also asked about VW’s vision on self driving or autopilot vehicles. …Continue reading and to the video
Today’s guest column is by Ellen Hiep of HiePRactief. Their team is in charge of a field study trip to the USA. The objective of the full week study tour is to investigate the state-of-the-art in electric mobility. She gives us a preview of what participants on this educational trip to Silicon Vally can expect. …Continue reading
At Marketinginautomotive.com we love new car trends, advanced technology and marketing strategies that break boundaries. When a new car is introduced we look with a sharp eye what the manufacturers are doing. There is no better opportunity to see car brands battle it out than at an international motor show. That is why we went to the 2013 IAA 2013 Motor Show to check out the most innovative cars at display there. We will count down the top 10 most innovative new cars at the IAA, from 10 to 1. …Continue reading
One of the most interesting parts of being a marketer is the never ending quest of creating a marketing led ethos throughout your business. Successful CMOs and marketing directors realize it by building bridges across multiple organizational silos and by encouraging to support a shared vision. The most powerful tool they have for that is to make customer insights relevant and meaningful to co-workers. That is why marketers have a sixth sense for what is called consumer insights. …Continue reading
Electric car maker CODA was once called one of the Big-Three-Electric car makers. In a move that did not come as a big surprise to insiders, the start-up based out of Los Angeles filed for Chapter 11 bankruptcy yesterday. The company converted a small four door family saloon by the Chinese car manufacturer ChangAn Hafei. The modification of the platform, installation of electric motors and the batteries was done in CODA’s Californian factory. InsideEVs has the full story.
First review of the Fiat 500e – electric. TFLcar is really enthusiastic about it, but even more about its price: $ 32000. With the California tax reduction the MSRP is around $ 20500 or $ 199 per month. In France, which also offers state tax deductions for EVs, that would be around € 21.750,- incl. VAT. In the Netherlands this Fiat would be around € 31000 incl. VAT, but with additional tax deduction possibilities when you drive it as a company car. How do you feel about these prices?
The video review can be seen here: http://www.tflcar.com/2013/04/fiat500e/
If you want to know what trends the motor industry has in stock for the coming years, then visiting one of the Top 5 international automobile exhibitions in the world is the thing to do. If you look carefully, the trends are laid there out at your feet …Continue reading