Automotive@eDay 2013 event : The challenge in robotic cars is the human factor

Eday overviewThis week the Emerce E-Week event and festival in Amsterdam took place. It is a series of events, which lures in over 2000 marketers, e-commerce specialists and media connoisseurs to the capital of the Netherlands. Pinnacle of the week is the eDay event, where approximately 70 internationally renowned marketing  lecturers, creative free thinkers and cutting edge speakers give it their utmost to inspire the audience with the newest ideas and best insights for the future. The eDay event was organized for the ninth time and this year’s theme was, What’s next in media, marketing and e-business.

Although this event is oriented purely around digital marketing, automotive was a reoccurring item in several speeches in this years’ edition. …Continue reading