Britain’s electric highway has seen a staggering increase in use, with electricity consumption increasing 4,500 per cent between February and April 2013, compared to the same period, last year, as Greencar co.uk reports.
Are the Brits picking up on electric driving? …Continue reading
When a new technology appears on the scene, such as electric vehicles, there is almost always the question why it isn’t adopted quickly. Again, such as seems the case now with the adoption of electric cars.
General theory on adoption shows that the rate of adoption is depending on various factors. “The rate of adoption usually starts slow, accelerates until about 50% of the community has adopted the technology, then decelerates, eventually approaching zero, as nearly everyone in the community has adopted the technology.” …Continue reading
Selling electric cars in the same way as mobile phones could boost sales, says Simon Donohue in the Telegraph. In his article he draws parallels between the marketing practices of mobile phone companies and operators and car manufacturers. He heads the article with “Why electric cars could be sold like phones”. The popular answer might be: because they can! However, the parallel between EVs and smart phones does not stop when the sale is done. …Continue reading
Electric car maker CODA was once called one of the Big-Three-Electric car makers. In a move that did not come as a big surprise to insiders, the start-up based out of Los Angeles filed for Chapter 11 bankruptcy yesterday. The company converted a small four door family saloon by the Chinese car manufacturer ChangAn Hafei. The modification of the platform, installation of electric motors and the batteries was done in CODA’s Californian factory. InsideEVs has the full story.
With its limited range of 175 kilometers (108 miles) the full electric Nissan Leaf might not be the perfect car for a vacation road trip across Europe. However for daily commuting an electric car seems almost ideal with its low operation costs, zero emission, low noise, tax advantages and comfortable driving dynamics. To give you the best for all your driving, Nissan Netherlands now offers a new mobility concept. …Continue reading
First review of the Fiat 500e – electric. TFLcar is really enthusiastic about it, but even more about its price: $ 32000. With the California tax reduction the MSRP is around $ 20500 or $ 199 per month. In France, which also offers state tax deductions for EVs, that would be around € 21.750,- incl. VAT. In the Netherlands this Fiat would be around € 31000 incl. VAT, but with additional tax deduction possibilities when you drive it as a company car. How do you feel about these prices?
The video review can be seen here: http://www.tflcar.com/2013/04/fiat500e/
Traditionally car marketers looked at a fixed set of variables to define market sub segments. These are length and body type. E.g. A segment are small cars, C-segments are the compacts, etc. Within these segments there are segments of different body types. Hatchbacks, SUV’s, coupes etc …Continue reading