Mondial Paris Motor Show 2014 : new optimism felt everywhere

Volkswagen XL2 Sports with Ducati engineFrom October 4th to 19th  the Mondial Paris Motor Show took place. This show is one top tier events in the automotive world and is held every two years. Some numbers: 265 brands, over a 100 new cars, 40 press conferences and an astonishing 1.253.513 visitors. No wonder all major car manufacturers make an effort to present their best with the latest design and also with the newest and greenest technology. Continue reading

An overview of green car tech

VW XL1 plug in diesel hybridIf there is any agreement in the automotive industry on what the future will hold, it is the notion that fossil fuels will run out eventually. This month’s guest blogger – Jennifer Smith – gives you an overview from a UK perspective of existing and upcoming green technology.

When looking at the future of automotive technology, it’s like looking through green tinted glasses. Nearly every major car company now is offering a greener alternative to their standard range of gas guzzling vehicles. Continue reading

New technology, new means of transportation: eROCKIT

Girl riding eRockit electric bikeFor decades the shape of cars and bikes was influenced by the requirements set by fossil fuel engine technology. A petrol car requires cool air to reduce the engine heat. It triggered designers to create air intakes in the front of cars which became a vital tangible of the image of most brands. The fuel tank between the steering bar and the seat of a motor bike is what creates the ‘gestalt’ of a bike. The power and performance of a sports car is endorsed by the number, shape and size of its exhausts. All these examples loose their relevancy when the power plant is for instance electric.

New engine technology, whether it is electric with batteries, fuel cell or electric with a range extender offers new possibilities in design. The Toyota i-road, Renault Twizy or the Nissan Blade Glider are just examples of revolutionary designs with electric propulsion. The impact of electric power systems on designs of means of transportation is not limited to cars. Above is an example from the bike industry of a new type of vehicle which is a bicycle or a motor bike. Which is it? You decide after you  Continue reading

Battery maker claims breakthrough: electric car range will nearly quadruple

Renault ZOE with charge stations Battery powered electric cars have many advantages over fossil fuel powered ones. Obviously the best is that no gas is required. With the price of electricity already being low and coming down in the future the result is huge savings. Electric cars give off no emissions, which reduces the greenhouse effect and keeps the air clean in dense populated areas. When it comes to driving an electric car the immense torque of the engine and the silence adds up the a whole new experience with a lot of driving pleasure. Continue reading

What kind of car do millenials want ?

Popular Science projects editor Dave Mosher offers some consumer insights into what his generation wants from a car….

The video seems a pretty clear statement to car manufacturers. Don’t forget to check out the comment section. That is the part were it gets really interesting with comments of millenials that disagree with Dave. Including some strong language, such as :
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Are Fuel Cell Vehicles the new clean future?

honda

We stated that 2013 was the year of the final breakthrough of electric vehicles.  The sales of Ev’s grew rapidly: theTesla Model S was the best-selling car in Norway and cities around the world were ranked for best EV-city.

But what kind of development is there besides the technology of EV’s? At the last LA Auto Show CES, the Fuel Cell Vehicle (FCV) made a comeback. …Continue reading

Top 5 Marketing in Automotive trends of 2013

  1. trends of 2013Marketing is digital science
    The marketing profession has changed more in the past two years than over the past four decades.  And it is digital marketing technology that is responsible for it. In whatever marketing discipline you are, the pace of change in technology and marketing will continue to increase. …Continue reading

Cadillac ELR threat to Tesla Model S ?

Cadillac ELR“Is the Cadillac ELR a threat to the Tesla Model S ?” That question was brought up by the CNBC presenters and their correspondent Phil LeBeau in the video after the break. Here is our thought on the future in Europe of the ELR, which had its European debut at the 2013 Geneva Motorshow. …Continue reading

Cordless EV Charging by Volvo

Electric Vehicle Charging Station SignConsumers often fail to buy innovative products with distinct improvements over the existing ones. A perfect example is the switch from a car that drives on gasoline to a car that drives on electricity. Potential buyers question the shortcomings and overlook the advantages: What about the range? And where can I charge my car? How long will it take before I’m on the road again? Improved technologies could make a switch a lot easier. …Continue reading

Electric vehicles: expectations vs reality

electric mobilityIn March 2012 we published some expectations for the electric mobility market in the coming years. Yet, recent numbers show that in reality these expectations are not being fulfilled. Are there any reasons that could explain this fact?

The expectations of the number of electric vehicles (EV’s) that will be sold in the Netherlands varied per source. …Continue reading

CEO Volkswagen: autonomous driving remains a minority

volkswwagen ceo Jonathan Browning

Volkswagen US CEO Jonathan Browning is interviewed on the strategy of the company on electric vehicles in this video. The company presented its electric eGolf and eUp! models at the 2013 Frankfurt Motor Show. During the interview he is also asked about VW’s vision on self driving or autopilot vehicles. …Continue reading and to the video

Get inspired: Study trip EV USA

Tesla factoryToday’s guest column is by Ellen Hiep of HiePRactief. Their team is in charge of a field study trip to the USA. The objective of the full week study tour is to investigate the state-of-the-art in electric mobility. She gives us a preview of what participants on this educational trip to Silicon Vally can expect. …Continue reading

Phone booths could turn into charging stations for electric cars

could phone booths become ev charging stations?

The re-use of urban infrastructure.

For a city like New York a little bit of space is worth a million. So what to do with outdated infrastructure that uses this little bit of space? An article in The New York Times refers to a design contest held by the city: what could the public pay telephones become now they’re not being used anymore? …Continue reading

Top 10 most innovative new cars at the 2013 IAA Motor Show

Smart Forjoy concept IAA motor showAt Marketinginautomotive.com we love new car trends, advanced technology and marketing strategies that break boundaries. When a new car is introduced we look with a sharp eye what the manufacturers are doing. There is no better opportunity to see car brands battle it out than at an international motor show. That is why we went to the 2013 IAA 2013 Motor Show to check out the most innovative cars at display there. We will count down the top 10 most innovative new cars at the IAA, from 10 to 1. …Continue reading

Consumer insights: youngsters fancy electric cars

Consumer insights electric cars: Youngsters like electric vehicles

One of the most interesting parts of being a marketer is the never ending quest of creating a marketing led ethos throughout your business. Successful CMOs and marketing directors realize it by building bridges across multiple organizational silos and by encouraging to support a shared vision. The most powerful tool they have for that is to make customer insights relevant and meaningful to co-workers. That is why marketers have a sixth sense for what is called consumer insights.  …Continue reading