AutoScout24 did an interesting survey about the cars Europeans want in the future. What do we expect from our future mobility machines? What are the most important factors for the cars of tomorrow? Continue reading
As we wrote earlier, within a few years advanced technology for autonomous driving will be available for everyday cars. However, the first Dutch research about the self-driving car shows some interesting consumer insights. What will determine the adaptation of autonomous driving: technology or consumers? Continue reading
CBS states that definitions and terms about crowdsourcing vary, but the basic idea is to tap into the collective intelligence of the public at large to complete business. Is it helping to improve your business or is it just a buzzword? Continue reading
One of the most interesting parts of being a marketer is the never ending quest of creating a marketing led ethos throughout your business. Successful CMOs and marketing directors realize it by building bridges across multiple organizational silos and by encouraging to support a shared vision. The most powerful tool they have for that is to make customer insights relevant and meaningful to co-workers. That is why marketers have a sixth sense for what is called consumer insights. …Continue reading