Nissan’s BladeGlider: a ‘gliding’ EV

electric vehicleWhat changes could electric vehicles (EV’s) accomplish in the automotive industry? With the whole new power system of electricity, EV’s maybe don’t have to look the same as their competitors that drive on fossil fuels. Nissan developed a concept car that explores the look of electric vehicles.

Nissan’s BladeGlider is both a proposal for the future direction of electric vehicle development and an exploratory prototype of an upcoming production vehicle. According to Nissan, BladeGlider was developed with form following function. Nissan crafted the vehicle’s unique architecture to give the driver and passengers “sustainable exhilaration.” An electric vehicle driving experience that is based on peerless technology and exotic styling.

Francois Bancon, general manager of Product Strategy and Product Planning at Nissan, said about the concept car: “The goal was to revolutionize the architecture of the vehicle to provoke new emotions, provide new value and make visible for consumers how Zero Emissions can help redefine our conception of vehicle basics.”

Ben Bowlby, director of Nissan Motorsport Innovation completed this explanation by emphasizing the driver experience: “I think that the excitement of the racing car should be mirrored in the excitement of driving the road car. There are elements we can bring from the race track to make these future road cars more exciting, more fulfilling and give greater driving pleasure.”

What makes this car an interesting innovation, is the fact that it is ‘outside the box’ and therefore calls for a different notion of the concept of a ‘car.’ How will cars be developed and designed in the future? How can its design be as efficient as possible? How can driving on electricity contribute to the future of mobility?

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  1. Pingback: New technology, new means of transportation: eROCKIT | Marketing in AutomotiveMarketing in Automotive

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