New Apps for BMW

New Apps for BMW

In our search for new developments in the automotive industry, BMW turns out to be one of the more progressive car brands. This time, BMW expands its Apps option for the Apple iPhone.
The latest partners offering BMW-approved Apps include Deezer (subscription music service), Napster by Rhapsody (subscription music service), TuneIn (Internet radio), Audible (downloadable audio books and other spoken-word content) and Glympse (temporary location sharing in real-time). These new services will broaden the flexibility and usability of the industry’s leading smartphone integration solution, according to BMW. BMW drivers can use the new services safely and conveniently in the usual way, via the iDrive Controller.
“Deezer, Napster by Rhapsody, TuneIn Radio, Audible and Glympse have A4A built in, which allows these systems to be integrated seamlessly into the driver-oriented BMW and MINI control and operation system,” says Uwe Higgen, Head of the App Center in Munich.
Higgen himself is a big fan of the Glympse App: “On my way home from work in the evening I can send my wife a Glympse and she knows when to expect me back. The iDrive Controller makes the whole process simple and effortless to operate. And Audible’s audio books, or the extensive music catalogues of Deezer, Rhapsody, Napster and TuneIn Radio, allow me to enjoy perfect entertainment on every trip. BMW is already talking to many more app providers and is also developing some great new functions of its own. So our customers can look forward to some more surprises very soon. “
BMW Apps, optionally available for model year 2011 and later BMW models, allows drivers to stay seamlessly connected using their Apple iPhone. Vehicle-compatible apps such as the BMW Connected App can be downloaded from the iTunes Store, enabling customers to access Twitter and Facebook updates, listen to internet radio stations from all over the world via Web Radio, or locate their parked car using the Last Mile feature.
Providing apps for drivers is a new way for car brands to offer services they couldn’t offer a few years ago. Together with partners they are able to create new features for their cars and improve the experience of driving their special (premium) brand.

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