Robinson Meyer sat down at a Café and heard Obama saying: “It seems like they don’t use Facebook anymore.” The president of the United States dropped this line while he met with five millenials to discuss how to get more 18-34 year-olds to sign up for the coverage under the Affordable Care Act.
In addition to Obama’s statement, an article on Forbes cited a conclusion from a study of the University College London: “What we’ve learned from working with 16-18 year olds in the UK is that Facebook is not just on the slide, it is basically dead and buried. Mostly they feel embarrassed even to be associated with it. Where once parents worried about their children joining Facebook, the children now say it is their family that insists they stay there to post about their lives.”
What is the reason for this shift? Is Facebook really over?
Is there’s just the need for an other platform or is it the fact that Facebook is commercialized?
The way Facebook promote brands can be seen as just an extension of the traditional way of setting up a campaign: you drop a lot of money at a media agency and they provide your brand with a classic tv spot. On the social media platform it works the same: you give Facebook money and your ad is seen by millions of people. Are users sick of these always promoting ads when they just want to get in touch with friends? Should brands give up this way of marketing and get more engaged and interactive with their target group?
And another question: what do you do when your brand is said to be dead and burried? Is there a chance or a possibility to rescue your work from the death?