The CEATEC Innovation Awards are being given to brands that could potentially have a big impact on the U.S. market. The award honors the best among the technologies, products and services exhibited at CEATEC JAPAN 2013. A jury of independent journalists assesses the winners of the CEATEC Innovation Awards. They’re looking on the potential influence a brand could have on the U.S. market. This time, the top award Grand Prix was for …… Nissan. Why? Because of their innovative autonomous driving technology.
The Grand Prix award was given with the following quote: ”Nissan’s Autonomous Drive technology will greatly benefit future society by reducing traffic accidents and fatalities, preventing traffic congestion and contributing to a reduction in environmental issues through improved fuel economy.”
Nissan’s Autonomous Drive technology is an extension of its Safety Shield, which monitors a 360-degree view around a vehicle for risks, offers warnings to the driver and takes action if necessary. It is based on the philosophy that everything required should be on board the vehicle, rather than relying on detailed external data.
The past few weeks Nissan announced a lot about their plans for autonomous driving. With this award in the pocket, will it be Nissan who will bring us the first self-driving car?