Mondial Paris Motor Show 2014 : new optimism felt everywhere

Volkswagen XL2 Sports with Ducati engineFrom October 4th to 19th  the Mondial Paris Motor Show took place. This show is one top tier events in the automotive world and is held every two years. Some numbers: 265 brands, over a 100 new cars, 40 press conferences and an astonishing 1.253.513 visitors. No wonder all major car manufacturers make an effort to present their best with the latest design and also with the newest and greenest technology. Continue reading

Google’s Larry Page on transportation, self-driving cars and bikes

Last week’s TED2014 event featured Google CEO Larry Page, who was sharing his and the company’s vision on a list of subjects including the direction of Google, the NSA, curing disease and the future of transportation. The latter of course is the subject where the interview immediately caught our attention. That part starts at 15:13 in the video above.  Continue reading

Spotting car trends at the 2014 Geneva Motor Show

VW T-roc concept Geneva Motor Show 2014This year’s Geneva Motor Show was one of optimism. In many press conferences you could hear CEOs and presidents exclaim that sales had risen for consecutive months or that their expectation for 2014 is that consumers will buy new vehicles. The confidence is starting to return and order intake exceeds expectations. However, the careful reader should not forget where the European region is coming from. We are climbing from a two-decade low and with sales drops of -40% in Southern European countries such as Spain. Continue reading

Preview to the 84th Geneva Motor Show

Geneva Motor Show 2013If there would be a spring in the automotive industry, now would be that time of the year again. In the beginning of March some 10.000 media representatives and automotive executives gather in Europe for the Geneva International Motor Show. On March 6th the 84th edition of the show will open its doors to the public. There is no better place to find out what kind of new developments the motor industry has in stock for the coming years than by visiting one of the Top 5 international automobile exhibitions in the world. Continue reading

Online video: What’s next ?

online video futureThe usage of online video for marketing purposes is rising and media companies and advertisers are enthusiastic about it. According to a December 2013 study by Forrester Consulting, the majority of publishers predicting higher CPMs for the future. Advertisers, agencies, and media companies differ on the benefits of online  video and exactly how the medium will evolve over the next few years. Will the shift to streaming video continue ? Continue reading

What kind of car do millenials want ?

Popular Science projects editor Dave Mosher offers some consumer insights into what his generation wants from a car….

The video seems a pretty clear statement to car manufacturers. Don’t forget to check out the comment section. That is the part were it gets really interesting with comments of millenials that disagree with Dave. Including some strong language, such as :
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Hyundai goes Google Glass

Google GlassThe way people interact with their cars is about to change. We already see this change in the (possible) interaction with electric vehicles and the development towards self-driving cars.

Therefore, and to take these developments a step further, Hyundai’s next generation of products will allow owners to connect with their vehicle using wearable devices. …Continue reading

CES shows Auto and Electronics Industry go together

mercedes-benz_CES_2014When you discuss the marketing of cars the comparison with the marketing of smartphones keeps popping up. It is inevitable and for a good reason.  In May we dedicated an articleWhy electric cars are like smart phones – on this subject on this blog.

Cars and electronics have become an inseparable twofoldness these days and in the future their might even come a time when we categorize cars as a special breed of electronics such TVs, audio-equipment and phones. If that will be the case, it is not a surprise, that a growing number of car manufacturers is booking floor space at CES, the Consumer Electronics Show, in Las Vegas. …Continue reading

Top 5 Marketing in Automotive trends of 2013

  1. trends of 2013Marketing is digital science
    The marketing profession has changed more in the past two years than over the past four decades.  And it is digital marketing technology that is responsible for it. In whatever marketing discipline you are, the pace of change in technology and marketing will continue to increase. …Continue reading

The future of the Automotive Industry?

Future of the Automotive IndustryIt’s true, nobody knows a 100% exactly what the future of the automotive industry will look like. Though we have some hopeful expectations, none of us is a fortuneteller and can say it for sure. But we have to admit that Steven Hughes from Dashburst could be close in being one.
He made an infographic about the future of the automotive industry. He explores what kind of developments in car technology there could be in the coming years. …Continue reading

Announcement: Autonomous driving

herbie autonomous drivingA journalist writing for The New York Times experienced an autonomous drive in an Audi A7 in Jerusalem. Software that was built in this car, was connected to a video camera on the windshield which made it possible to drive autonomously up to 65 miles an hour. This project of the Israeli company Mobileye Vision Technology shows the rapid progress of self-driving cars. The innovative Google car, which got a lot of media attention, is festooned with expensive technologies that could become commercial when mass production starts, but the question is, how quickly will that be? …Continue reading

Stop looking for a P, just ParkatmyHouse

ParkatmyHouseEvery driver is familiar with the situation of driving a million blocks before a reasonbale parking spot pops up. Not a very ideal activity to spent your valuable time on. In this digital age, maybe an online service could be the solution. Started in Britain, ParkatmyHouse is now the world’s largest online parking marketplace. …Continue reading

The changing media landscape

Audi A3 Sportback e-tron PHEVThe media landscape is changing. Where television, print and radio where the core media two decades ago, the online world plays an even bigger part in our lives today. New media are full of new opportunities, also for marketing strategies: from video’s and social media platforms to interactive games and innovative mobile websites. …Continue reading

Top 10 most innovative new cars at the 2013 IAA Motor Show

Smart Forjoy concept IAA motor showAt Marketinginautomotive.com we love new car trends, advanced technology and marketing strategies that break boundaries. When a new car is introduced we look with a sharp eye what the manufacturers are doing. There is no better opportunity to see car brands battle it out than at an international motor show. That is why we went to the 2013 IAA 2013 Motor Show to check out the most innovative cars at display there. We will count down the top 10 most innovative new cars at the IAA, from 10 to 1. …Continue reading

Small preview to Europe’s largest motor show of 2013

Renault Paris 2012 - now IAA Motor ShowTomorrow Europe’s largest motor show of 2013 – the Frankfurt IAA – opens its doors to the press.

The economic downtrend of the past years has definitely left its mark in the car industry. But now we see more and more economic indicators show some positive upswing. Even Prime Minister Antonis Samaris of Greece has declared that he sees light at the end of the tunnel for his country in these economic hard times. If there are …Continue reading

Local Motors, a global trend

Local Motors Rally Fighter carLocal Motors is car manufacturer that is, in their own words, all about next-generation, crowd-powered automotive design, manufacturing and technology to enable the creation of game-changing vehicles. This is their car and here is why it is so remarkable.
 
…Continue reading

Marketers struggle with relationship data. And automotive marketers?

Customer Lifecycle Engagement Yesmail and Gleanster 2013As an automotive marketer in a brands headquarter or country organization, you know the needs, wishes and preferences of your brands customers and dearest fans. When is it the best moment to start communicating about that new promotional package or lure them into buying the new face lifted model? You know, don’t you? …Continue reading

Nissan introduces urban EV concept

Nissan introduces urban EV

Nissan introduces a new electric vehicle concept for urban usage. With its compact design this vehicle can easily find its way through small and twisty European alleys but it is also stable because of the four wheels. Etienne Henry, Nissan’s head of product strategy and planning: “The Nissan urban car …Continue reading