At Marketing in Automotive we try to focus on trends, communications and marketing tools. Normally we leave product news and speculation on new car introductions to others, but when we came across this Photoshop image of a BMW i8 with 4 doors, it caught our imagination. Continue reading
“New cars online much cheaper than at dealerships”, that is the heading of today’s main article in the leading Dutch magazine and website for online business, marketing and media, Emerce.
They quote a research by the German ADAC, who compared 12 consumer portals, where Germans can buy a car online. The researchers collected offers to buy a Fiat, Opel, VW, BMW and a Nissan. At online portals the average discount was 16% compared to the MSRP. At the dealerships the potential buyers just received around 11% discount.
If there is on average 16% discount on the websites, there must be a brand offering even higher discounts. If you dig into the research report, you can read that autodiscountnord.de offered € 10520 or 31.3% discount on a Nissan Qashqai and 24.5% or € 4221 on an Opel Corsa. …Continue reading