Are you short on marketing budget this year?

Take five minutes to learn how effective budget management can result in 10% more budget. CMO celebrating finding exta budget

First of all, rest assured: You are not the only one. Every now and then all marketers have to deal with some sort of budget shortages. And even if you do not have a budget deficit, you have probably given it some thought. What if I had more resources, what would I do?
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If your marketing materials end up in the wrong hands… Or: how to prevent every marketer’s nightmare.

Read for five minutes and decide whether a Digital Asset Management Stack is useful for your marketing team – if only to prevent that the wrong marketing materials are distributed by, well, just about anyone.

The marketing profession is constantly changing. This is episode 6 in a series of articles about Marketing Technology or MarTech. What is it? What does it mean for managing marketing materials?  Continue reading

Marketing Technology – outsourcing your MarTech stack

Read five minutes and you know the pros and cons.

Pros and cons of outsourcing MarTechThe marketing profession is changing constantly. This is episode 5 in a series about MarTech (short for Marketing Technology). In the previous articles we looked at: What is MarTech exactly? What can you do with it? And how can you ensure that your technology functions properly? As a marketing team, you can no longer do without MarTech. In addition to creativity and project planning, marketing now has a third component: technology. The digital tools that marketers use do not stand alone; a set of digital tools to plan and run marketing programs as effectively and efficiently as possible in different channels is called a marketing stack. In my previous post we saw that for a medium-sized marketing team of 10-30 employees, outsourcing the development and continuous improvement of your marketing stack can be a real advantage. The motto here: “Let marketers be marketers again”. But what are the real advantages and disadvantages of outsourcing? Continue reading

Marketing Technology – Let marketers be marketers again.

Who is responsible for marketing technology in your team?

marketers having fun working togetherThe marketing profession is constantly changing. This is part 4 in a series of articles about Marketing Technology, also abbreviated to MarTech. In the previous articles, we looked at what a MarTech stack is and whether there is any value in it for a marketing department. This time we take it a little further:

Congratulations! You as a marketing director or manager have made the decision. You and your team want to get started with a MarTech stack. Or better, you’re going to ‘stack’. But who is going to do it? The whole team, you, a single employee? Or are other solutions possible? Continue reading

I have found this fresh and fabulous marketing tool! Can I use your credit card?

Or how you, a marketing director, can end up in a marketing technology jungle.

buying subcription based tools online

The marketing profession is constantly changing. This is the third article in a series about Marketing Technology, MarTech, in short. What is it? What does it mean? In the previous post we looked at what a MarTech stack is and what it can do for a marketing department.
The answer to that was that every marketing team uses a range of digital solutions to a greater or lesser extent. For example, e-mail, social media management tools and a content management system. We also looked at marketing technology stacks. The great advantage of a stack starts with viewing a set of tools as an ecosystem, instead of loose sand, making them work together better and making them work well together. Continue reading

How to create a top-notch Digital Marketing Platform?

Visiting car dealership. Handsome bearded man is stroking his new car and smilingDo you really need a marketing software platform such as Adobe, Marketo, Oracle or Salesforce? Or are there better solutions? Read this article and find out within five minutes.

The art of marketing is continuously evolving. In the coming weeks I will present you a series of articles about Marketing Technology or in short MarTech. What is it? What does it do? And what do I have to do with it?

The last week we explained What every marketer should know about Marketing Stacks but doesn’t dare to ask (link to the previous post). Now that you know how the new marketing technology landscape will put you in the driver seat, let’s zoom in. How do you build a top-notch Digital Marketing Platform? Continue reading

What every marketer should know about Marketing Stacks but doesn’t dare to ask.

A 5-minute read and know how a Marketing Stack gives you a competitive edge.

Happy cheerful marketerThe art of marketing is continuously progressing. In the coming weeks I will present you a series of articles about Marketing Technology or in short MarTech. But what is it exactly? What does it do? And what do I have to do with it?
A new perspective on marketing for medium size businesses. This week I am covering what seems to be the latest trend: MarTech stacks.

A marketing technology stack; What is it anyway?
In the past decade marketing and technology have become more and more related. They went together so well, that they have become inseparable by now.
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