Design new Toyota Aygo beats Peugeot 108 and Citroen C1 in scientific test

17Seb2The differences in design of the new car triplets Peugeot 108, Citroen C1 and Toyota Aygo were studied in a scientific manner for the first time. The design of the Toyota Aygo outperforms the others in grabbing the attention of the public, according to research by Marketing in Automotive and Agency Validators.  Continue reading

25 percent more effectiveness of outdoor advertisements with mock up reporting

In the coming weeks Marketing in Automotive will write a few items on research and eyetracking of advertisements and outdoor campaigns. We will do this together with a research consultant of Validators: Bart Massa. In the article below he explains what mock up reporting can do for your outdoor campaign. 

25 percent more effectiveness of outdoor advertisements with mock up reporting

mock upPre-testing an outdoor advertisement is not new, but improving the effect of your advertisement campaign with 25 percent is certainly new. Continue reading

The emotive power of car design

car designWhat is the influence of car design for the value of a car brand? How do human beings respond to ‘beautiful’ design? And even more important: how do we messure this influence? Volvo decided to research these questions. Turns out: Car design can tangibly evoke a powerful emotional reaction in humans, particularly men. …Continue reading