Consumer not ready for self-driving car

self-driving carAs we wrote earlier, within a few years advanced technology for autonomous driving will be available for everyday cars. However, the first Dutch research about the self-driving car shows some interesting consumer insights. What will determine the adaptation of autonomous driving: technology or consumers? Continue reading

Consumers love self-driving cars

Nissan Patrol 2008 no steering wheel“Consumers love the idea of self-driving cars for one reason” is the headline of this article on time.com. Car insurance.com organized a poll and also found that roughly 1 in 5 drivers are fully ready for self-driving technology. “About 20 percent of drivers said they would buy a fully autonomous car if one were available” the report stated. Two-thirds admitted they wouldn’t feel safe being a driver in name only. …Continue reading

Local Motors, a global trend

Local Motors Rally Fighter carLocal Motors is car manufacturer that is, in their own words, all about next-generation, crowd-powered automotive design, manufacturing and technology to enable the creation of game-changing vehicles. This is their car and here is why it is so remarkable.
 
…Continue reading

Consumer insights: youngsters fancy electric cars

Consumer insights electric cars: Youngsters like electric vehicles

One of the most interesting parts of being a marketer is the never ending quest of creating a marketing led ethos throughout your business. Successful CMOs and marketing directors realize it by building bridges across multiple organizational silos and by encouraging to support a shared vision. The most powerful tool they have for that is to make customer insights relevant and meaningful to co-workers. That is why marketers have a sixth sense for what is called consumer insights.  …Continue reading