AutoScout24 did an interesting survey about the cars Europeans want in the future. What do we expect from our future mobility machines? What are the most important factors for the cars of tomorrow? Continue reading
As we wrote earlier, within a few years advanced technology for autonomous driving will be available for everyday cars. However, the first Dutch research about the self-driving car shows some interesting consumer insights. What will determine the adaptation of autonomous driving: technology or consumers? Continue reading
“Consumers love the idea of self-driving cars for one reason” is the headline of this article on time.com. Car insurance.com organized a poll and also found that roughly 1 in 5 drivers are fully ready for self-driving technology. “About 20 percent of drivers said they would buy a fully autonomous car if one were available” the report stated. Two-thirds admitted they wouldn’t feel safe being a driver in name only. …Continue reading
Local Motors is car manufacturer that is, in their own words, all about next-generation, crowd-powered automotive design, manufacturing and technology to enable the creation of game-changing vehicles. This is their car and here is why it is so remarkable.
One of the most interesting parts of being a marketer is the never ending quest of creating a marketing led ethos throughout your business. Successful CMOs and marketing directors realize it by building bridges across multiple organizational silos and by encouraging to support a shared vision. The most powerful tool they have for that is to make customer insights relevant and meaningful to co-workers. That is why marketers have a sixth sense for what is called consumer insights. …Continue reading