Mondial Paris Motor Show 2014 : new optimism felt everywhere

Volkswagen XL2 Sports with Ducati engineFrom October 4th to 19th  the Mondial Paris Motor Show took place. This show is one top tier events in the automotive world and is held every two years. Some numbers: 265 brands, over a 100 new cars, 40 press conferences and an astonishing 1.253.513 visitors. No wonder all major car manufacturers make an effort to present their best with the latest design and also with the newest and greenest technology. Continue reading

Racing heritage in automotive brand image

racing heritage

McLaren racing car 2014

An article on Luxury Daily stated an interesting question: How thoroughly should a car brand’s racing traditions be woven into a brand’s image? Does a ‘racing image’ attract or reject customers?

“The first thing many brands do is build a performance model to prove quality, sustainability, longevity and to show that it can compete,” said Lauren Fix, automotive expert. “Almost all brands raced in some form and period,” she said. It creates a following and …. Continue reading

Cadillac ELR threat to Tesla Model S ?

Cadillac ELR“Is the Cadillac ELR a threat to the Tesla Model S ?” That question was brought up by the CNBC presenters and their correspondent Phil LeBeau in the video after the break. Here is our thought on the future in Europe of the ELR, which had its European debut at the 2013 Geneva Motorshow. …Continue reading

And now for something new: VW T5 Camper Van by Doubleback

Gadget site Gizmodo posts this innovative Camper Van today. The driving leisure home is based on a Volkswagen T5 Transporter van. The Doubleback extension features a soft pop-up roof tent that allows you to stand inside, but it’s been further equipped for camping duties with an extending pod that adds an extra six and a half feet of living space inside. The interior of the pod is equipped with a large bed, but it can be folded down so the space can be also used for other activities.