Mondial Paris Motor Show 2014 : new optimism felt everywhere

Volkswagen XL2 Sports with Ducati engineFrom October 4th to 19th  the Mondial Paris Motor Show took place. This show is one top tier events in the automotive world and is held every two years. Some numbers: 265 brands, over a 100 new cars, 40 press conferences and an astonishing 1.253.513 visitors. No wonder all major car manufacturers make an effort to present their best with the latest design and also with the newest and greenest technology. Continue reading

Preview to the 84th Geneva Motor Show

Geneva Motor Show 2013If there would be a spring in the automotive industry, now would be that time of the year again. In the beginning of March some 10.000 media representatives and automotive executives gather in Europe for the Geneva International Motor Show. On March 6th the 84th edition of the show will open its doors to the public. There is no better place to find out what kind of new developments the motor industry has in stock for the coming years than by visiting one of the Top 5 international automobile exhibitions in the world. Continue reading

Digital key opens car for online ordered goods

digital keyVolvo Cars demonstrates the world’s first delivery of food to the car. The service allows consumers to have their shopping delivered straight to their car, no matter where they are. With a ‘digital key’ they are able to open their car from any distance. However, is this a reliable technology in a big city where car burglary isn’t an exception? Continue reading

Must watch ad: Cadillac ELR for Hard Workers


This is definitely not the average car commercial. General Motors “left their comfort zone” and questions the hard working life. What?! Well, not really. As Inside EV’s states, this ad could almost be the anthem to the hard working American. The goal is clear: work hard and you can afford a Cadillac ELR. But the questions that arises as well are “Is it worth it?” and “Why do we work so hard?” Continue reading

Top 10 biggest global car brands 2013

car brands 2013For brand managers around the world the beginning of October marks the release of the Interbrand Best Global Brands report. The list has been compiled since 2000 on an annual basis by brand consultancy firm Interbrand. It identifies and examines the top 100 most valuable global brands. This year Apple claims the top position, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3. But what about the car brands in this list? …Continue reading

The future of the Automotive Industry?

Future of the Automotive IndustryIt’s true, nobody knows a 100% exactly what the future of the automotive industry will look like. Though we have some hopeful expectations, none of us is a fortuneteller and can say it for sure. But we have to admit that Steven Hughes from Dashburst could be close in being one.
He made an infographic about the future of the automotive industry. He explores what kind of developments in car technology there could be in the coming years. …Continue reading

Local Motors, a global trend

Local Motors Rally Fighter carLocal Motors is car manufacturer that is, in their own words, all about next-generation, crowd-powered automotive design, manufacturing and technology to enable the creation of game-changing vehicles. This is their car and here is why it is so remarkable.
 
…Continue reading

Trends in automotive – what will the 83rd Geneva motor show hold in stock?

If you want to know what trends the motor industry has in stock for the coming years, then visiting one of the Top 5 international automobile exhibitions in the world is the thing to do. If you look carefully, the trends are laid there out at your feet …Continue reading

Kia Picanto, Toyota Aygo and Peugeot 107 top the resale value charts in the Netherlands

Kia Picanto, here at the introduction at the Rai Motorshow, tops the Dutch resale value chart

Small cars have always been on top of resale value charts in The Netherlands. Kia Picanto drivers are in for a nice surprise when they trade in their car, because for the first time in history a Kia is now leading the top 10 of cars with the highest trade-in value of all cars on the Dutch market …Continue reading

Automotive media spendings plus 18% in the Netherlands

De media spendings in the automotive sector have risen by 18% in the Netherlands in 2011 compared to 2010. The increase was caused by Renault (+51%), Volkswagen (+40%), Kia (+43%), Peugeot (+20%), Nissan (+57%) and Citroen (+25,7%). Peugeot was the biggest advertiser with 31,4 million, followed by Renault, Opel and Ford. Online bannering is a popular medium amongst car advertisers. According to a new tool by Adfact the campaigns of VW, Skoda, Ford, Kia and BMW are the most visible.

Full article in Dutch on http://www.adformatie.nl/nieuws/bericht/bestedingen-autoreclames-18-toegenomen-in-2011

Web radio in your car

In car web radio

In car web radio

Today Harman announced a web radio receiver which will be offered by Honda and Subaru. It is not a sexy looking piece of electronics.However it is the first step to OEM offering integrated web radio services. With the rise of Spotify these days, makes you wonder why no manufacturer is offering in-care Spotify reception yet.

Aha Radio partners with Subaru and Honda, brings social media to 2013…