At the Geneva Motor Show, Apple announced the roll out of a system that connects your phone to the navigation and entertainment system of your car: CarPlay. CarPlay is a rebadging of “iOS in the Car,” which Apple revealed at its Worldwide Developers Conference in 2013. Continue reading
Volvo Cars demonstrates the world’s first delivery of food to the car. The service allows consumers to have their shopping delivered straight to their car, no matter where they are. With a ‘digital key’ they are able to open their car from any distance. However, is this a reliable technology in a big city where car burglary isn’t an exception? Continue reading
When you discuss the marketing of cars the comparison with the marketing of smartphones keeps popping up. It is inevitable and for a good reason. In May we dedicated an article – Why electric cars are like smart phones – on this subject on this blog.
Cars and electronics have become an inseparable twofoldness these days and in the future their might even come a time when we categorize cars as a special breed of electronics such TVs, audio-equipment and phones. If that will be the case, it is not a surprise, that a growing number of car manufacturers is booking floor space at CES, the Consumer Electronics Show, in Las Vegas. …Continue reading
How to respond to the media landscape that is becoming more and more digital? Audi and Lexus are both trying to embrace digital media and are promoting their cars in a ‘participating’ way. Fans can try the Lexus IS 350 F Sport model in the video game Real Racing 3 and Audi invites fans to race their A8 in a virtual video contest. …Continue reading
Every driver is familiar with the situation of driving a million blocks before a reasonbale parking spot pops up. Not a very ideal activity to spent your valuable time on. In this digital age, maybe an online service could be the solution. Started in Britain, ParkatmyHouse is now the world’s largest online parking marketplace. …Continue reading
In our search for new developments in the automotive industry, BMW turns out to be one of the more progressive car brands. This time, BMW expands its Apps option for the Apple iPhone.
The latest partners offering BMW-approved Apps include Deezer (subscription music service), Napster by Rhapsody (subscription music service), TuneIn (Internet radio), Audible (downloadable audio books and other spoken-word content) and Glympse (temporary location sharing in real-time). These new services will broaden the flexibility and usability of the industry’s leading smartphone integration solution, according to BMW. …Continue reading
Tired of waiting in line at your favorite wayside restaurant? At Shell they think they found a solution. The MyOrder app for smartphones allows customer to order and pay their food before they arrive at a Shell station with a restaurant. After a pilot with the MyOrder app, Shell concluded that this service is what customers are looking for. …Continue reading