Cadillac tests rich media ads with up to 2.38pc CTR

Cadillac ATS mobile screen shot

 

 

 

 

 

 

 

 

 

In the automotive industry in Europe, where click-thru-rates (CTR) as low as 0,1 percent, are not uncommon, this case by Cadillac might interest you. The luxury car brand recently tested several formats of rich media mobile ads around the launch of the new Cadillac ATS. Click-through rates were reaching up to 2.38 percent. Continue reading here for the full report by Mobile Marketer.

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