Battery maker claims breakthrough: electric car range will nearly quadruple

Renault ZOE with charge stations Battery powered electric cars have many advantages over fossil fuel powered ones. Obviously the best is that no gas is required. With the price of electricity already being low and coming down in the future the result is huge savings. Electric cars give off no emissions, which reduces the greenhouse effect and keeps the air clean in dense populated areas. When it comes to driving an electric car the immense torque of the engine and the silence adds up the a whole new experience with a lot of driving pleasure. Continue reading

US takes the lead in Vehicle-2-Vehicle communications standard

V2V-from engadgetWhat do Toyota, Lexus, Volvo, Ford, Mercedes-Benz, Nissan, Peugeot and Citroën, VW and  Skoda have in common? They are all car manufacturers that have announced that they will launch self-driving cars in some form in the coming 2-6 years. It is generally assumed that self-driving cars are safer and make collisions something of the past. To realize advanced self-driving features on cars it seems a prerequisite that cars can share information about their position, speed and heading.
In June last year we reported on the Car-2-X communication project, in which vehicles and infrastructure are electronically linked to each other. Continue reading

The car commercials of the 2014 Super Bowl

Chrysler Super Bowl 2014 commercial screen shotLast night (CET) the 2014 Super Bowl was played. Even if you are in Europe and you are not a fan, you know by now that the Seattle Seahawks are the champions of Super Bowl XLVIII. On the side there is completely different competition going on: Which brand is producing the most valued TV commercial? Car brands are one group of advertisers that are filling up the breaks during the game. Continue reading

What kind of car do millenials want ?

Popular Science projects editor Dave Mosher offers some consumer insights into what his generation wants from a car….

The video seems a pretty clear statement to car manufacturers. Don’t forget to check out the comment section. That is the part were it gets really interesting with comments of millenials that disagree with Dave. Including some strong language, such as :
Continue reading

CES shows Auto and Electronics Industry go together

mercedes-benz_CES_2014When you discuss the marketing of cars the comparison with the marketing of smartphones keeps popping up. It is inevitable and for a good reason.  In May we dedicated an articleWhy electric cars are like smart phones – on this subject on this blog.

Cars and electronics have become an inseparable twofoldness these days and in the future their might even come a time when we categorize cars as a special breed of electronics such TVs, audio-equipment and phones. If that will be the case, it is not a surprise, that a growing number of car manufacturers is booking floor space at CES, the Consumer Electronics Show, in Las Vegas. …Continue reading

Top 5 Marketing in Automotive trends of 2013

  1. trends of 2013Marketing is digital science
    The marketing profession has changed more in the past two years than over the past four decades.  And it is digital marketing technology that is responsible for it. In whatever marketing discipline you are, the pace of change in technology and marketing will continue to increase. …Continue reading

Cadillac ELR threat to Tesla Model S ?

Cadillac ELR“Is the Cadillac ELR a threat to the Tesla Model S ?” That question was brought up by the CNBC presenters and their correspondent Phil LeBeau in the video after the break. Here is our thought on the future in Europe of the ELR, which had its European debut at the 2013 Geneva Motorshow. …Continue reading

Consumers love self-driving cars

Nissan Patrol 2008 no steering wheel“Consumers love the idea of self-driving cars for one reason” is the headline of this article on time.com. Car insurance.com organized a poll and also found that roughly 1 in 5 drivers are fully ready for self-driving technology. “About 20 percent of drivers said they would buy a fully autonomous car if one were available” the report stated. Two-thirds admitted they wouldn’t feel safe being a driver in name only. …Continue reading

Marcom managers car brands improve ROI

improve ROIAn issue that marketers and media specialists at car brands face every day, is the question if they can improve the return on investment (ROI) of their campaigns by allocating budget differently? With the vast changes in the media landscape this question is now more than ever relevant.

The average time spent using digital media per day will surpass TV viewing time for the first time this year, according to an estimate of media consumption among US adults by eMarketer. The average adult will spend over 5 hours per day online, including mobile non voice. The figure for watching  television is 4 hours and 31 minutes. Daily TV time will be down slightly this year, while digital media consumption will be up 15,8%. In Europe TV viewing time differs somewhat per country. …Continue reading

Can Snapchat be used to promote cars ?

Snapchat_logoSnapchat is a relatively new social network.  According to My Social Agency  it is the virtual equivalent of attempting to read a note that’s been thrown into a furnace – it’s there and then viola – it’s not. Snapchat allows users to send photos or videos to friends, somewhat similar to Instagram. The catch is that they disappear within 1-4 seconds, never to be seen again. …Continue reading

Changing media landscape challenges automotive brand management

Dashboard and brands STAD marketing in automotive 1810132Developing the brand is a board room priority for every car manufacturer. In the headquarters of the global car manufacturers, CMO’s, vice presidents branding and brand strategy executives are all continuously busy with smart and well thought out plans to increase the value of the brand they are responsible for. The Interbrand Global brand top 100 lists 13 car brands among the hundred most recognized brands in the world. To enter such an exclusive list, a consistent brand strategy is a prerequisite. …Continue reading

Automotive@eDay 2013 event : The challenge in robotic cars is the human factor

Eday overviewThis week the Emerce E-Week event and festival in Amsterdam took place. It is a series of events, which lures in over 2000 marketers, e-commerce specialists and media connoisseurs to the capital of the Netherlands. Pinnacle of the week is the eDay event, where approximately 70 internationally renowned marketing  lecturers, creative free thinkers and cutting edge speakers give it their utmost to inspire the audience with the newest ideas and best insights for the future. The eDay event was organized for the ninth time and this year’s theme was, What’s next in media, marketing and e-business.

Although this event is oriented purely around digital marketing, automotive was a reoccurring item in several speeches in this years’ edition. …Continue reading

CEO Volkswagen: autonomous driving remains a minority

volkswwagen ceo Jonathan Browning

Volkswagen US CEO Jonathan Browning is interviewed on the strategy of the company on electric vehicles in this video. The company presented its electric eGolf and eUp! models at the 2013 Frankfurt Motor Show. During the interview he is also asked about VW’s vision on self driving or autopilot vehicles. …Continue reading and to the video

Top 10 biggest global car brands 2013

car brands 2013For brand managers around the world the beginning of October marks the release of the Interbrand Best Global Brands report. The list has been compiled since 2000 on an annual basis by brand consultancy firm Interbrand. It identifies and examines the top 100 most valuable global brands. This year Apple claims the top position, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3. But what about the car brands in this list? …Continue reading

Mercedes starts web store for its high volume models

Mercedes CLAPremium car manufacturer Mercedes will start selling new cars directly online this year. The web shop will be called “Mercedes-Benz Online Connection”. The starting date is still to be announced, but it is clear that the models that will be offered are pre-configured versions of the A,B and CLA. According to Automobilwoche a niche model, such as the CLS Shooting Brake could be added later on. The aim is not to offer some special cars, but cars that are attracting a large target group. The online store will start in Germany. …Continue reading

Autonomous vehicles will steal your job, but that is ok

Bosch autonomous carThe title above is freely rendered from the title of the book “Robots will steal your job, but that is ok” by Frederico Pistono. Frederico was the opening keynote speaker at the 2013 IT innovation congress hosted by IDG / Webwereld. The essence of his plea is that there are many jobs that are about to become obsolete. People might think that they are special, unique, and that whatever they do, is impossible to replace. He says, that as we speak, millions of algorithms created by computer scientists are frantically running on servers all over the world, with one purpose only: do whatever humans can do, but better. …Continue reading

Top 10 most innovative new cars at the 2013 IAA Motor Show

Smart Forjoy concept IAA motor showAt Marketinginautomotive.com we love new car trends, advanced technology and marketing strategies that break boundaries. When a new car is introduced we look with a sharp eye what the manufacturers are doing. There is no better opportunity to see car brands battle it out than at an international motor show. That is why we went to the 2013 IAA 2013 Motor Show to check out the most innovative cars at display there. We will count down the top 10 most innovative new cars at the IAA, from 10 to 1. …Continue reading

Small preview to Europe’s largest motor show of 2013

Renault Paris 2012 - now IAA Motor ShowTomorrow Europe’s largest motor show of 2013 – the Frankfurt IAA – opens its doors to the press.

The economic downtrend of the past years has definitely left its mark in the car industry. But now we see more and more economic indicators show some positive upswing. Even Prime Minister Antonis Samaris of Greece has declared that he sees light at the end of the tunnel for his country in these economic hard times. If there are …Continue reading

New cars online much cheaper than at dealerships, a surprise?

Autohaus24 de rabatt display ad“New cars online much cheaper than at dealerships”, that is the heading of today’s main article in the leading Dutch magazine and website for online business, marketing and media, Emerce.
They quote a research by the German ADAC, who compared 12 consumer portals, where Germans can buy a car online. The researchers collected offers to buy a Fiat, Opel, VW, BMW and a Nissan. At online portals the average discount was 16% compared to the MSRP. At the dealerships the potential buyers just received around 11% discount.
If there is on average 16% discount on the websites, there must be a brand offering even higher discounts. If you dig into the research report, you can read that autodiscountnord.de offered € 10520 or 31.3% discount on a Nissan Qashqai and 24.5% or € 4221 on an Opel Corsa. …Continue reading

Local Motors, a global trend

Local Motors Rally Fighter carLocal Motors is car manufacturer that is, in their own words, all about next-generation, crowd-powered automotive design, manufacturing and technology to enable the creation of game-changing vehicles. This is their car and here is why it is so remarkable.
 
…Continue reading