After market solutions could shape the future of autonomous cars

Vehicle-2-X KommunikationSmart, connected or autonomous vehicles are the hype. All over the world consultants, technicians, academics, specialists and investors get together at events to exchange ideas how to realize the smart city. It is a utopian place filled with autonomous cars that supply abundant transportation with zero accidents. What does it take to realize a world with zero traffic fatalities? And is there an opportunity for any after-market solutions for existing cars?
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Self-driving cars coming sooner than expected

WEC Trends 2016 visual

Autonomous vehicles (AVs) or self-driving cars coming sooner to the market than expected is not just a personal opinion, but it is a trend hitting the Top 10 of Emerging Technologies 2016 list. The list is compiled by the World Economic Forum’s Meta-Council on Emerging Technologies and it is published in collaboration with Scientific American The report, which can be downloaded here, highlights technological advances its members believe have the power to improve lives, transform industries and safeguard the planet.  Continue reading

Mondial Paris Motor Show 2014 : new optimism felt everywhere

Volkswagen XL2 Sports with Ducati engineFrom October 4th to 19th  the Mondial Paris Motor Show took place. This show is one top tier events in the automotive world and is held every two years. Some numbers: 265 brands, over a 100 new cars, 40 press conferences and an astonishing 1.253.513 visitors. No wonder all major car manufacturers make an effort to present their best with the latest design and also with the newest and greenest technology. Continue reading

Preview Mondial de l’Automobile 2014 : Cars and fashion

 

cars-and-fashion-marketing-in-automotiveComing Saturday, October 4th, the Paris expo Porte de Versailles will open its doors for the bi-annual motorshow. The show will feature over a hundred new cars, which makes it one of the most important events in the automotive industry.

This year’s event will host a special exhibition on cars and fashion. Continue reading

Design new Toyota Aygo beats Peugeot 108 and Citroen C1 in scientific test

17Seb2The differences in design of the new car triplets Peugeot 108, Citroen C1 and Toyota Aygo were studied in a scientific manner for the first time. The design of the Toyota Aygo outperforms the others in grabbing the attention of the public, according to research by Marketing in Automotive and Agency Validators.  Continue reading

Google’s self-driving car 2.0: No steering wheel, no gas, no brakes.

Google self-driving car concept

Google started the development of self-driving cars in 2010 and released a string of videos about it in 2012 on its own YouTube channel. That created a unprecedented stir in the automotive world. Never before was a company outside the business able to create a collective awareness in the industry that we are on verge of a new technological era. Building cars became digital tech. Almost all big car manufacturers immediately stepped on the bandwagon initiated by Google and announced some sort of autonomous car technology for the coming years. Continue reading

New technology, new means of transportation: eROCKIT

Girl riding eRockit electric bikeFor decades the shape of cars and bikes was influenced by the requirements set by fossil fuel engine technology. A petrol car requires cool air to reduce the engine heat. It triggered designers to create air intakes in the front of cars which became a vital tangible of the image of most brands. The fuel tank between the steering bar and the seat of a motor bike is what creates the ‘gestalt’ of a bike. The power and performance of a sports car is endorsed by the number, shape and size of its exhausts. All these examples loose their relevancy when the power plant is for instance electric.

New engine technology, whether it is electric with batteries, fuel cell or electric with a range extender offers new possibilities in design. The Toyota i-road, Renault Twizy or the Nissan Blade Glider are just examples of revolutionary designs with electric propulsion. The impact of electric power systems on designs of means of transportation is not limited to cars. Above is an example from the bike industry of a new type of vehicle which is a bicycle or a motor bike. Which is it? You decide after you  Continue reading

Google’s Larry Page on transportation, self-driving cars and bikes

Last week’s TED2014 event featured Google CEO Larry Page, who was sharing his and the company’s vision on a list of subjects including the direction of Google, the NSA, curing disease and the future of transportation. The latter of course is the subject where the interview immediately caught our attention. That part starts at 15:13 in the video above.  Continue reading

Spotting car trends at the 2014 Geneva Motor Show

VW T-roc concept Geneva Motor Show 2014This year’s Geneva Motor Show was one of optimism. In many press conferences you could hear CEOs and presidents exclaim that sales had risen for consecutive months or that their expectation for 2014 is that consumers will buy new vehicles. The confidence is starting to return and order intake exceeds expectations. However, the careful reader should not forget where the European region is coming from. We are climbing from a two-decade low and with sales drops of -40% in Southern European countries such as Spain. Continue reading

Preview to the 84th Geneva Motor Show

Geneva Motor Show 2013If there would be a spring in the automotive industry, now would be that time of the year again. In the beginning of March some 10.000 media representatives and automotive executives gather in Europe for the Geneva International Motor Show. On March 6th the 84th edition of the show will open its doors to the public. There is no better place to find out what kind of new developments the motor industry has in stock for the coming years than by visiting one of the Top 5 international automobile exhibitions in the world. Continue reading

Battery maker claims breakthrough: electric car range will nearly quadruple

Renault ZOE with charge stations Battery powered electric cars have many advantages over fossil fuel powered ones. Obviously the best is that no gas is required. With the price of electricity already being low and coming down in the future the result is huge savings. Electric cars give off no emissions, which reduces the greenhouse effect and keeps the air clean in dense populated areas. When it comes to driving an electric car the immense torque of the engine and the silence adds up the a whole new experience with a lot of driving pleasure. Continue reading

US takes the lead in Vehicle-2-Vehicle communications standard

V2V-from engadgetWhat do Toyota, Lexus, Volvo, Ford, Mercedes-Benz, Nissan, Peugeot and Citroën, VW and  Skoda have in common? They are all car manufacturers that have announced that they will launch self-driving cars in some form in the coming 2-6 years. It is generally assumed that self-driving cars are safer and make collisions something of the past. To realize advanced self-driving features on cars it seems a prerequisite that cars can share information about their position, speed and heading.
In June last year we reported on the Car-2-X communication project, in which vehicles and infrastructure are electronically linked to each other. Continue reading

The car commercials of the 2014 Super Bowl

Chrysler Super Bowl 2014 commercial screen shotLast night (CET) the 2014 Super Bowl was played. Even if you are in Europe and you are not a fan, you know by now that the Seattle Seahawks are the champions of Super Bowl XLVIII. On the side there is completely different competition going on: Which brand is producing the most valued TV commercial? Car brands are one group of advertisers that are filling up the breaks during the game. Continue reading

What kind of car do millenials want ?

Popular Science projects editor Dave Mosher offers some consumer insights into what his generation wants from a car….

The video seems a pretty clear statement to car manufacturers. Don’t forget to check out the comment section. That is the part were it gets really interesting with comments of millenials that disagree with Dave. Including some strong language, such as :
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CES shows Auto and Electronics Industry go together

mercedes-benz_CES_2014When you discuss the marketing of cars the comparison with the marketing of smartphones keeps popping up. It is inevitable and for a good reason.  In May we dedicated an articleWhy electric cars are like smart phones – on this subject on this blog.

Cars and electronics have become an inseparable twofoldness these days and in the future their might even come a time when we categorize cars as a special breed of electronics such TVs, audio-equipment and phones. If that will be the case, it is not a surprise, that a growing number of car manufacturers is booking floor space at CES, the Consumer Electronics Show, in Las Vegas. …Continue reading

Top 5 Marketing in Automotive trends of 2013

  1. trends of 2013Marketing is digital science
    The marketing profession has changed more in the past two years than over the past four decades.  And it is digital marketing technology that is responsible for it. In whatever marketing discipline you are, the pace of change in technology and marketing will continue to increase. …Continue reading

Cadillac ELR threat to Tesla Model S ?

Cadillac ELR“Is the Cadillac ELR a threat to the Tesla Model S ?” That question was brought up by the CNBC presenters and their correspondent Phil LeBeau in the video after the break. Here is our thought on the future in Europe of the ELR, which had its European debut at the 2013 Geneva Motorshow. …Continue reading