In the last years, Tesla has shifted from a niche car brand to a premium car brand. Their sales increase from 111.94 Million in 2009 to 2.01 Billion in 2013 illustrates that shift.
A niche car brand, like Tesla was, doesn’t often use mass communication to promote their products. Continue reading
Autonomous driving, for some people this subject still might be something very futuristic. Ok it might take a couple of years, it might take a couple of decades, but few people at the Geneva Motor Show 2014 would disagree that one day science fantasy will become fact. Continue reading
Top ‘whatever number’s from any branche are always popular. We love to read what is the most influential brand or the most powerful person. The best sportmen, president or singer. It makes things clear and uncomplicated. It’s just a list. But sometimes different lists overlap and therefore questions arises what kind of criteria for the specific ‘Top lists’ are being used. Continue reading
Google’s car project and numerous efforts by car manufacturers show unmistakably that the technological components for automated driving have reached a level of maturity that will allow rollout in the near future.
But are we on the verge of handing over our car keys and let a car drive us automatically from A to B? Continue reading
AutoScout24 did an interesting survey about the cars Europeans want in the future. What do we expect from our future mobility machines? What are the most important factors for the cars of tomorrow? Continue reading
An interesting brand has be seen this year at the SXSW, the annual music, film, and interactive conference and festival in Austin. The conference might seem like an odd place for a motor oil brand presence, but it looks like Shell-owned Pennzoil might have the coolest activation around: Continue reading
At the Geneva Motor Show, Apple announced the roll out of a system that connects your phone to the navigation and entertainment system of your car: CarPlay. CarPlay is a rebadging of “iOS in the Car,” which Apple revealed at its Worldwide Developers Conference in 2013. Continue reading
Volvo Cars demonstrates the world’s first delivery of food to the car. The service allows consumers to have their shopping delivered straight to their car, no matter where they are. With a ‘digital key’ they are able to open their car from any distance. However, is this a reliable technology in a big city where car burglary isn’t an exception? Continue reading
What has big data to do with sustainability and an environmentally friendly future? A lot, according to Ford and Nike. Both brands are using big data analysis to design new products in a more sustainable way. Continue reading
McLaren racing car 2014
An article on Luxury Daily stated an interesting question: How thoroughly should a car brand’s racing traditions be woven into a brand’s image? Does a ‘racing image’ attract or reject customers?
“The first thing many brands do is build a performance model to prove quality, sustainability, longevity and to show that it can compete,” said Lauren Fix, automotive expert. “Almost all brands raced in some form and period,” she said. It creates a following and …. Continue reading
In Heerlen, a city in the south of The Netherlands, students are using tabletop 3D printers and PLA plastics to make a car that will compete in the Shell Eco-marathon 2014. Continue reading
During the Super Bowl game, there is on the side completely different competition going on: Which brand is producing the most valued TV commercial? Car brands are widely represented in filling up the breaks. But how well is their money spent? Continue reading
The usage of online video for marketing purposes is rising and media companies and advertisers are enthusiastic about it. According to a December 2013 study by Forrester Consulting, the majority of publishers predicting higher CPMs for the future. Advertisers, agencies, and media companies differ on the benefits of online video and exactly how the medium will evolve over the next few years. Will the shift to streaming video continue ? Continue reading
This is definitely not the average car commercial. General Motors “left their comfort zone” and questions the hard working life. What?! Well, not really. As Inside EV’s states, this ad could almost be the anthem to the hard working American. The goal is clear: work hard and you can afford a Cadillac ELR. But the questions that arises as well are “Is it worth it?” and “Why do we work so hard?” Continue reading
As we wrote earlier, within a few years advanced technology for autonomous driving will be available for everyday cars. However, the first Dutch research about the self-driving car shows some interesting consumer insights. What will determine the adaptation of autonomous driving: technology or consumers? Continue reading
Well, if Obama said it…
Robinson Meyer sat down at a Café and heard Obama saying: “It seems like they don’t use Facebook anymore.” The president of the United States dropped this line while he met with five millenials to discuss how to get more 18-34 year-olds to sign up for the coverage under the Affordable Care Act.
Nissan executives CEO Carlos Ghosn and global sales and marketing boss Andy Palmer are a bit disappointed about the image that Nissan has in the world. The title of their interview with Autonews made that clear:
A disconnect: Tech, quality and a so-so image. It just “doesn’t add up.”
Joint promotions in the automotive industry occur on regular basis, but some collaborations still surprise. This time we were suprised by Toyota. The car brand decided to co-operate with Disney’s Muppets to make a fun commercial. The spot, starring Terry Crews and entitled “Joyride,” will make its broadcast debut during Super Bowl XLVIII on Sunday, February 2. Continue reading
Do you want to improve your marketing operations and define your focus in any project? If your answer is “Yes!”, what kind of methodology do you have to implement? Six Sigma, PRINCE or the relatively new Agile?
Here is a brief overview with the characteristics and pros and cons of each: Continue reading
Photo courtesy of Rinspeed AG
Thanks to progressing technology and connectivity of cars, artificial intelligence and better sensors, cars are nowadays able to make self-driving manoeuvres. There are even successful testdrives with 100% self-driving cars. Within a few years, this technology will be available for everyday cars. Continue reading