Time for Tesla to go advertising?

teslaIn the last years, Tesla has shifted from a niche car brand to a premium car brand. Their sales increase from 111.94 Million in 2009 to 2.01 Billion in 2013 illustrates that shift.

A niche car brand, like Tesla was, doesn’t often use mass communication to promote their products. Continue reading

What is a ‘Global Brand’?

global brandTop ‘whatever number’s from any branche are always popular. We love to read what is the most influential brand or the most powerful person. The best sportmen, president or singer. It makes things clear and uncomplicated. It’s just a list. But sometimes different lists overlap and therefore questions arises what kind of criteria for the specific ‘Top lists’ are being used. Continue reading

Self driving car deciding factor in reducing traffic accidents

car accidentsGoogle’s car project and numerous efforts by car manufacturers show unmistakably that the technological components for automated driving have reached a level of maturity that will allow rollout in the near future.

But  are we on the verge of handing over our car keys and let a car drive us automatically from A to B? Continue reading

Digital key opens car for online ordered goods

digital keyVolvo Cars demonstrates the world’s first delivery of food to the car. The service allows consumers to have their shopping delivered straight to their car, no matter where they are. With a ‘digital key’ they are able to open their car from any distance. However, is this a reliable technology in a big city where car burglary isn’t an exception? Continue reading

Racing heritage in automotive brand image

racing heritage

McLaren racing car 2014

An article on Luxury Daily stated an interesting question: How thoroughly should a car brand’s racing traditions be woven into a brand’s image? Does a ‘racing image’ attract or reject customers?

“The first thing many brands do is build a performance model to prove quality, sustainability, longevity and to show that it can compete,” said Lauren Fix, automotive expert. “Almost all brands raced in some form and period,” she said. It creates a following and …. Continue reading

Online video: What’s next ?

online video futureThe usage of online video for marketing purposes is rising and media companies and advertisers are enthusiastic about it. According to a December 2013 study by Forrester Consulting, the majority of publishers predicting higher CPMs for the future. Advertisers, agencies, and media companies differ on the benefits of online  video and exactly how the medium will evolve over the next few years. Will the shift to streaming video continue ? Continue reading

Must watch ad: Cadillac ELR for Hard Workers


This is definitely not the average car commercial. General Motors “left their comfort zone” and questions the hard working life. What?! Well, not really. As Inside EV’s states, this ad could almost be the anthem to the hard working American. The goal is clear: work hard and you can afford a Cadillac ELR. But the questions that arises as well are “Is it worth it?” and “Why do we work so hard?” Continue reading

Consumer not ready for self-driving car

self-driving carAs we wrote earlier, within a few years advanced technology for autonomous driving will be available for everyday cars. However, the first Dutch research about the self-driving car shows some interesting consumer insights. What will determine the adaptation of autonomous driving: technology or consumers? Continue reading

Facebook, is it over?

facebookWell, if Obama said it…

Robinson Meyer sat down at a Café and heard Obama saying: “It seems like they don’t use Facebook anymore.” The president  of the United States dropped this line while he met with five millenials to discuss how to get more 18-34 year-olds to sign up for the coverage under the Affordable Care Act.

Continue reading

Partnership of the day: Muppets drive Toyota

Toyota MuppetsJoint promotions in the automotive industry occur on regular basis, but some collaborations still surprise. This time we were suprised by Toyota. The car brand decided to co-operate with Disney’s Muppets to make a fun commercial. The spot, starring Terry Crews and entitled “Joyride,” will make its broadcast debut during Super Bowl XLVIII on Sunday, February 2. Continue reading

Project Management: Six Sigma, PRINCE or Agile?

KICX7217Do you want to improve your marketing operations and define your focus in any project? If your answer is “Yes!”, what kind of methodology do you have to implement? Six Sigma, PRINCE or the relatively new Agile?

Here is a brief overview with the characteristics and pros and cons of each: Continue reading

MIE Event – The road to autonomous driving

Innovation and Disruption in Automotive – The road to autonomous driving

MIE Event

Photo courtesy of Rinspeed AG

Thanks to progressing technology and connectivity of cars, artificial intelligence and better sensors, cars are nowadays able to make self-driving manoeuvres. There are even successful testdrives with 100% self-driving cars. Within a few years, this technology will be available for everyday cars. Continue reading