After market solutions could shape the future of autonomous cars

Vehicle-2-X KommunikationSmart, connected or autonomous vehicles are the hype. All over the world consultants, technicians, academics, specialists and investors get together at events to exchange ideas how to realize the smart city. It is a utopian place filled with autonomous cars that supply abundant transportation with zero accidents. What does it take to realize a world with zero traffic fatalities? And is there an opportunity for any after-market solutions for existing cars?
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Self-driving cars coming sooner than expected

WEC Trends 2016 visual

Autonomous vehicles (AVs) or self-driving cars coming sooner to the market than expected is not just a personal opinion, but it is a trend hitting the Top 10 of Emerging Technologies 2016 list. The list is compiled by the World Economic Forum’s Meta-Council on Emerging Technologies and it is published in collaboration with Scientific American The report, which can be downloaded here, highlights technological advances its members believe have the power to improve lives, transform industries and safeguard the planet.  Continue reading

Mondial Paris Motor Show 2014 : new optimism felt everywhere

Volkswagen XL2 Sports with Ducati engineFrom October 4th to 19th  the Mondial Paris Motor Show took place. This show is one top tier events in the automotive world and is held every two years. Some numbers: 265 brands, over a 100 new cars, 40 press conferences and an astonishing 1.253.513 visitors. No wonder all major car manufacturers make an effort to present their best with the latest design and also with the newest and greenest technology. Continue reading

Preview Mondial de l’Automobile 2014 : Cars and fashion


cars-and-fashion-marketing-in-automotiveComing Saturday, October 4th, the Paris expo Porte de Versailles will open its doors for the bi-annual motorshow. The show will feature over a hundred new cars, which makes it one of the most important events in the automotive industry.

This year’s event will host a special exhibition on cars and fashion. Continue reading

An overview of green car tech

VW XL1 plug in diesel hybridIf there is any agreement in the automotive industry on what the future will hold, it is the notion that fossil fuels will run out eventually. This month’s guest blogger – Jennifer Smith – gives you an overview from a UK perspective of existing and upcoming green technology.

When looking at the future of automotive technology, it’s like looking through green tinted glasses. Nearly every major car company now is offering a greener alternative to their standard range of gas guzzling vehicles. Continue reading

Design new Toyota Aygo beats Peugeot 108 and Citroen C1 in scientific test

17Seb2The differences in design of the new car triplets Peugeot 108, Citroen C1 and Toyota Aygo were studied in a scientific manner for the first time. The design of the Toyota Aygo outperforms the others in grabbing the attention of the public, according to research by Marketing in Automotive and Agency Validators.  Continue reading

Google’s self-driving car 2.0: No steering wheel, no gas, no brakes.

Google self-driving car concept

Google started the development of self-driving cars in 2010 and released a string of videos about it in 2012 on its own YouTube channel. That created a unprecedented stir in the automotive world. Never before was a company outside the business able to create a collective awareness in the industry that we are on verge of a new technological era. Building cars became digital tech. Almost all big car manufacturers immediately stepped on the bandwagon initiated by Google and announced some sort of autonomous car technology for the coming years. Continue reading

New technology, new means of transportation: eROCKIT

Girl riding eRockit electric bikeFor decades the shape of cars and bikes was influenced by the requirements set by fossil fuel engine technology. A petrol car requires cool air to reduce the engine heat. It triggered designers to create air intakes in the front of cars which became a vital tangible of the image of most brands. The fuel tank between the steering bar and the seat of a motor bike is what creates the ‘gestalt’ of a bike. The power and performance of a sports car is endorsed by the number, shape and size of its exhausts. All these examples loose their relevancy when the power plant is for instance electric.

New engine technology, whether it is electric with batteries, fuel cell or electric with a range extender offers new possibilities in design. The Toyota i-road, Renault Twizy or the Nissan Blade Glider are just examples of revolutionary designs with electric propulsion. The impact of electric power systems on designs of means of transportation is not limited to cars. Above is an example from the bike industry of a new type of vehicle which is a bicycle or a motor bike. Which is it? You decide after you  Continue reading

Time for Tesla to go advertising?

teslaIn the last years, Tesla has shifted from a niche car brand to a premium car brand. Their sales increase from 111.94 Million in 2009 to 2.01 Billion in 2013 illustrates that shift.

A niche car brand, like Tesla was, doesn’t often use mass communication to promote their products. Continue reading

Google’s Larry Page on transportation, self-driving cars and bikes

Last week’s TED2014 event featured Google CEO Larry Page, who was sharing his and the company’s vision on a list of subjects including the direction of Google, the NSA, curing disease and the future of transportation. The latter of course is the subject where the interview immediately caught our attention. That part starts at 15:13 in the video above.  Continue reading

What is a ‘Global Brand’?

global brandTop ‘whatever number’s from any branche are always popular. We love to read what is the most influential brand or the most powerful person. The best sportmen, president or singer. It makes things clear and uncomplicated. It’s just a list. But sometimes different lists overlap and therefore questions arises what kind of criteria for the specific ‘Top lists’ are being used. Continue reading

Self driving car deciding factor in reducing traffic accidents

car accidentsGoogle’s car project and numerous efforts by car manufacturers show unmistakably that the technological components for automated driving have reached a level of maturity that will allow rollout in the near future.

But  are we on the verge of handing over our car keys and let a car drive us automatically from A to B? Continue reading

25 percent more effectiveness of outdoor advertisements with mock up reporting

In the coming weeks Marketing in Automotive will write a few items on research and eyetracking of advertisements and outdoor campaigns. We will do this together with a research consultant of Validators: Bart Massa. In the article below he explains what mock up reporting can do for your outdoor campaign. 

25 percent more effectiveness of outdoor advertisements with mock up reporting

mock upPre-testing an outdoor advertisement is not new, but improving the effect of your advertisement campaign with 25 percent is certainly new. Continue reading